Millions of Business Listings on Google Maps Are Fake
Google Maps is filled with false business addresses created by firms pretending to be nearby.
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Cost of global ad fraud could top $30bn, says new report from Cheq
The World Federation of Advertisers estimates that up to 30% of advertising is unseen by consumers, affecting about 21tn online ads annually. Anthony Hitchings, the Financial Times’ digital advertising operations director, said, “The scale...
How I Found the Right Referral Partners and Reached $35K/Month
“After picking up several clients we decided to explore other avenues to bring in leads. Referral partners — I can’t stress this enough — can be some of the most important aspects of growing...
AdTech Sucks
AdTech sucks. I quit the industry because AdTech sucks. AdTech will continue to suck for the foreseeable future. The reasons for this are not primarily technical, but systemic.
Distribution – Reaching Customers – is the #1 problem facing any tech startup
Gone are the days when throwing up a website would guarantee traffic if it was novel or useful enough. Equally gone are the days of cheap online advertising.
Twitch Streamers Are Getting Paid $50,000 An Hour To Play New Games
The Wall Street Journal has published a new report that details how top streamers, those who attract 15,000 or more viewers simultaneously, can earn between $25,000 and $50,000 an hour when publishers pay them...
In India election, a $14 software tool helps overcome WhatsApp controls
WhatsApp clones and software tools that cost as little as $14 are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the world’s most popular messaging app, Reuters has found.
Can reviews on Amazon be trusted?
“The way Amazon presents reviews to you is a form of hypnosis,” says Saoud Khalifah, who runs the fake review detection site, Fakespot. “They put a glowing 5-star review right in your face. They...
Amazon’s Rise in Ad Searches Dents Google’s Dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.’s Google toward Amazon.com Inc., a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.
Drunk shopping is a $48B industry
Consumers are spending on average $440 a year on purchases made while intoxicated, and most of those sales are made on Amazon, according to a survey from The Hustle. E-commerce is encouraging the trend, with...
The Most Important Writing Lesson I Ever Learned
Advertising teaches its own lessons. For starters, everyone hates advertising. Advertising lies. Advertising misleads. It’s evil, phony, it’s trying to sell us crap we don’t need. I can’t argue with any of that, except to observe that for a...
Giant Ad Fraud Scheme Drained Users’ Batteries And Data By Running Hidden Video Ads In Android Apps
A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps.
Amazon to Launch Mobile Ads, in a Threat to Google and Facebook
Amazon.com has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping...
Sir Martin Sorrell says S4 Capital is ‘firing on all cylinders’
S4 is comprised of Dutch advertising company MediaMonks bought last July, and California-based digital agency MightHive, which helps larger companies buy online advertising, added in December. In its first set of annual results, S4...
Billionaire Kylie Jenner Is the Future of Shopping
The public’s fickleness means Jenner’s star will fade eventually, but the social media phenomenon that she represents is surely here to stay – especially given that the big consumer brands are deeply unimpressed with the...
Amazon is putting its counterfeit problem in brands’ hands by letting them delete knock-offs themselves
Through Project Zero, Amazon will allow brands to use its self-service counterfeit removal tool to delete knock-off products.
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Who goes into a shop with their phone in-hand looking at a publisher site? That’s not how people behave when they’re shopping. And yet there are location data vendors who are selling data sets of people who are...
US Digital Ad Spending Will Surpass Traditional in 2019
Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.
