The Blog of ReferDigital. How Marketing Works Now.
Who goes into a shop with their phone in-hand looking at a publisher site? That’s not how people behave when they’re shopping. And yet there are location data vendors who are selling data sets of people who are...
Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to win, you need to win...
Hellman & Friedman and Blackstone Group agree to pay €46 per share for Scout24, valuing the Germany-based online classifieds company at €4.9B
We shop online for almost everything. Why not food? Twenty-two percent of apparel sales and 30 percent of computer and electronics sales happen online today, but the same can be said for only 3...
Mirabaud analyst Neil Campling said consumer goods companies can have as many as 25 ad agencies working for them and that looks inefficient.
Facebook will start to show when your contact info was uploaded, if it was by the brand or one of their agency/developer partners and when access was shared between partners.
The company hopes to emerge from bankruptcy with a new owner and a lighter balance sheet. It secured $50 million from lenders to continue running about 400 Charlotte Russe and Peek Children’s stores, as...
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney...
The 29 apps concealed their malice and were hard for many infected users to uninstall.
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies.
South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger after Naspers...
PublicEmails.com lets you start a blog and publish to it just by sending in an email. No software to install anywhere, no accounts to open, and no set up required. And it’s 100% free.
In the era of fake news, a cottage industry of startups is competing to turn media credibility into a booming business. Do we really want that?
Ad budgets are flowing from Facebook back into TV in the U.K. But the inversion isn’t solely due to how fed up brands are with the social network; it’s also down to the emergence...
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
If you currently run search campaigns on Oath Ad Platforms, your campaigns will keep running on Oath Ad Platforms until March 31, and you should keep them running. You’ll have until mid-March, or as...
The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has...
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
