The Blog of ReferDigital. How Marketing Works Now.
Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos. Now, the brand is leading the...
Mozilla’s marketing budget is between $20 million and $100 million, said Kaykas-Wolff, adding that “it varies depending upon the different programs we’re running.” Per Kantar, which doesn’t track spending on social channels, Mozilla spent...
The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal
The platform has been testing out what it would look like without the “like” feature, claiming the feature will help to reduce its associated impacts on mental health and societal pressure. The “like” feature won’t be...
They’re shaping our market, our democracy—our entire reality. If we’re going to fix them, we need to understand them.
Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.
The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”
From a thread in Reddit today: Google Ads – anyone noticing sites getting disapproved for "malware" recently? from PPC
…Superhuman, has decided to embed hidden tracking pixels inside of the emails its customers send out. Superhuman calls this feature “Read Receipts” and turns it on by default for its customers, without the consent...
Google Maps is filled with false business addresses created by firms pretending to be nearby.
The World Federation of Advertisers estimates that up to 30% of advertising is unseen by consumers, affecting about 21tn online ads annually. Anthony Hitchings, the Financial Times’ digital advertising operations director, said, “The scale...
“After picking up several clients we decided to explore other avenues to bring in leads. Referral partners — I can’t stress this enough — can be some of the most important aspects of growing...
AdTech sucks. I quit the industry because AdTech sucks. AdTech will continue to suck for the foreseeable future. The reasons for this are not primarily technical, but systemic.
Gone are the days when throwing up a website would guarantee traffic if it was novel or useful enough. Equally gone are the days of cheap online advertising.
The Wall Street Journal has published a new report that details how top streamers, those who attract 15,000 or more viewers simultaneously, can earn between $25,000 and $50,000 an hour when publishers pay them...
WhatsApp clones and software tools that cost as little as $14 are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the world’s most popular messaging app, Reuters has found.
“The way Amazon presents reviews to you is a form of hypnosis,” says Saoud Khalifah, who runs the fake review detection site, Fakespot. “They put a glowing 5-star review right in your face. They...
Advertisers are starting to shift spending on search ads from Alphabet Inc.’s Google toward Amazon.com Inc., a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.
