The Blog of ReferDigital (ReferDigital.com). How Marketing Works Now.
The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has...
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
The full list: David’s Bridal Sears Mattress Firm National Stores Gumps Brookstone Rockport Nine West Claire’s The Walking Company Bon-Ton Stores Kiko USA A’gaci
Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.
The agency Speakr set influencers up with brands for lucrative campaigns—and then stiffed them.
Even with location tracking turned off, Facebook uses IP addresses, check-ins, and cities on profiles to approximate user locations for ads and other services.
Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the...
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated...
The companies are looking to events, sponsorships and other ways to connect with customers… “So you can’t advertise on Facebook or Google – it’s not the end of the world,” said Wirth. “There are...
And then, after all that, Experian swoops in with the lowest tracking blow of them all: a spam email encouraging me to “finish registering your baby” with them (I never “started,” but sure) to...
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
PornHub, a popular site that features people in various stages of undress, saw 33.5 billion visits in 2018. There are currently 7.53 billion people on Earth.
The wireless company spent more than $4 billion to buy AOL and nearly $5 billion to buy Yahoo as part of an effort to compete with Facebook and Google in a growing market for...
Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013.
Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold...
More than 80 employees were allegedly laid off, and hundreds of thousands of dollars are still missing after Defy Media collapsed.
