Does Yahoo! Gemini Conversion Tracking actually work?

We’d be interested in hearing from anyone who got conversion tracking as offered in Yahoo!’s self-serve Gemini platform to actually work. Our tests indicate it might have some issues. To be clear, we’ve tried both the script-based and pixel-based options Gemini offers. Unlike other mainstream advertising platforms, notably Google Adwords, Bing Ads, and Facebook, Yahoo! …

This is why conversion tracking is really important – P&G decides to stop wasting $100m on “largely ineffective” digital ads

We never cease to be amazed by how marketing departments in the Fortune 500 burn through their money. You know, online there is such a thing as conversion tracking using tools like Addue which can be set up in minutes and used to track pretty much anything worth spending advertising dollars for. (Hint: if you …

An algorithm can now customize your hazelnut spread jar

Who said you can’t get creative with even the most mundane of products? In the news today, a successful marketing campaign by Nutella hazelnut spread in Italy which employed an algorithm controlling the label printer in Nutella’s factory to uniquely design each label, except for the standard Nutella logo: https://www.inc.com/betsy-mikel/can-robots-do-the-job-of-designers-nutella-gives-it-a-whirl.html “And what was the reason …

Verizon & AOL vs Facebook & Google?

Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …