Tracking Talk The Blog of ReferDigital. How Marketing Works Now.

AdTech Sucks

AdTech sucks. I quit the industry because AdTech sucks. AdTech will continue to suck for the foreseeable future. The reasons for this are not primarily technical, but systemic.

Drunk shopping is a $48B industry

Consumers are spending on average $440 a year on purchases made while intoxicated, and most of those sales are made on Amazon, according to a survey from The Hustle. E-commerce is encouraging the trend, with...