Ever wondered what all the fuss about dropshipping was about? Wonder no more. The latest issue of FeedFront magazine has an introduction to the subject by Alex Bugeja. It’s not in print yet, but the digital edition is now out online. You can read it here (turn to page 10 for the good stuff): http://feedfront.com/archives/article0010416 …
From an article on Bloomberg today: In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …
The Performance Marketing Association has long been anticipating a federal solution of some kind to the state nexus law problems that have greatly impacted affiliate marketing. We may now finally be meaningfully closer to that point. From a statement by Tricia Meyer, Executive Director of the PMA, today: The possibility of that solution may be one …
There are many out there who would have you believe that ecommerce in the USA is all about Amazon these days. For sure Bezos’ giant has a big piece of the pie, but there’s still lots of life in the niches outside the Amazon mainstream if you know where to look. Evidently Shopify’s customers are …
Fascinating post in the Reddit ecommerce section today from an ex-Amazon seller. OK, so it’s actually a phrase not a word, but other than that you get the idea. Sell on Amazon at your (brand’s) peril: As an ex-Amazon seller, Amazon Basics is an ugly word. It boils down to Amazon analyzing 3rd party seller …
In the wake of Zuckerberg’s recent announcement, many publishers are wondering what’s next for their business if they were dependent on Facebook traffic for driving revenue. An interesting discussion on Facebook traffic just started on Reddit yesterday: Seriously, how much of Facebook ads traffic is fake? from startups In particular, this comment from a (claimed) …
“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The Digital Advertising Duopoly
If blogging takes ages and ads don’t work, is there an alternative that doesn’t cost money or annoy people? An alternative that brings quick traction and results? The answer is YES. Indeed, this alternative has been bringing millions of website visitors to those who were quick enough to get the hang of it. Welcome to the world of side project marketing, …
Advertisers usually test different ads and then let the top performing ones run the longest. No one runs ineffective ads for a long time! Note: The 33 headlines were scoured from display campaigns in the spring of 2017 on the web. Read the full article here: https://capitalandgrowth.org/articles/684/33-highly-effective-ad-headlines.html