240+ Android apps caught showing out-of-context ads
The malicious applications were showing ads but making them appear as coming from other, legitimate apps.
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Many of the reviews on Amazon are fake and writers of fake Amazon reviews are thriving.
Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...
“…we have decided to continue at 0% commission rates through this quarter…”
A message sent out by one merchant to all its affiliates on a major network today (names redacted)… quite a few programs across several networks have been sending things like these out as a...
Third of top brands likely to suspend social media spending, survey finds
Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...
FT – Digital ad market set to eclipse traditional media for first time
Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.
Brands lose 50% of the money they invest in programmatic ads
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
As Amazon soars during the pandemic, publishers that rely on it now feel left behind
Amazon rolled out steep rate cuts to its affiliate program that pays online publishers and social media influencers a cut of sales on products they recommend. The changes mean less income for those who...
Why All the Warby Parker Clones Are Now Imploding
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper
Companies Are Stealing Influencers’ Faces
Fast fashion sellers are using social media stars’ images without permission—and there’s not much they can do about it.
Pay Up, Or We’ll Make Google Ban Your Ads
A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program.
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
One firm promised to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”
Fraudsters milk ‘tens of billions’ from companies via fake clicks to online ads
This is what happens when you pay for anything other than actual sales/conversions: Dina Srinivasan, a former agency executive turned digital ads adviser, said: “It’s very difficult to tie [ad] money to sales —...
Agency execs see the in-house marketing trend fading
‘Let them try it’: Agency execs see the in-house marketing trend fading
E-scooter company Unicorn goes bust after spending big on Facebook ads
Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook adverts. “Unfortunately the cost of the ads were just too expensive to build a sustainable business.”
Google AdWords charged me for clicks in Istanbul while location targeting the U.S.
Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the...
Sunsetting Sip: A Post Mortem
The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”
Google Ads is mysteriously disapproving ads and sites for “malicious or unwanted software”
From a thread in Reddit today: Google Ads – anyone noticing sites getting disapproved for "malware" recently? from PPC
An easy way to find Instagram influencers
Influencer marketing on Instagram seems to be all the rage these days, perhaps because ads on Facebook and Google have become so expensive. The thing about Instagram influencers is that you have to find...
A/B Optimization with Addue: Combining Traffic Splitting And Conversion Tracking
Prerequisites: Getting Started: Links And Linksets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Links Note: Links and linksets used to...
