In the wake of Zuckerberg’s recent announcement, many publishers are wondering what’s next for their business if they were dependent on Facebook traffic for driving revenue. An interesting discussion on Facebook traffic just started on Reddit yesterday: Seriously, how much of Facebook ads traffic is fake? from startups In particular, this comment from a (claimed) …
“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The Digital Advertising Duopoly
If blogging takes ages and ads don’t work, is there an alternative that doesn’t cost money or annoy people? An alternative that brings quick traction and results? The answer is YES. Indeed, this alternative has been bringing millions of website visitors to those who were quick enough to get the hang of it. Welcome to the world of side project marketing, …
Advertisers usually test different ads and then let the top performing ones run the longest. No one runs ineffective ads for a long time! Note: The 33 headlines were scoured from display campaigns in the spring of 2017 on the web. Read the full article here: https://capitalandgrowth.org/articles/684/33-highly-effective-ad-headlines.html
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding market position when it comes to search functions… 90% share in the category in Europe … in the US [it’s] 64%. …
SEO is dead is common wisdom now… even your grandma probably knows that. So what’s alive then? Well, hopefully, your grandma. But besides that, AdAge today looks at other things to try than spending your dollars on so-called “SEO Experts” (hint: NOT a good idea in most cases. If they really knew how to game search engine results, …
It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense. Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video …
Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some Wall Street type who doesn’t seem to understand Google’s Adwords algorithms, particularly the way broad and expanded matching work, is accusing …