In the wake of Zuckerberg’s recent announcement, many publishers are wondering what’s next for their business if they were dependent on Facebook traffic for driving revenue. An interesting discussion on Facebook traffic just started on Reddit yesterday: Seriously, how much of Facebook ads traffic is fake? from startups In particular, this comment from a (claimed) …
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The Digital Advertising Duopoly
Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …
The social networks need a credible mechanism to verify user numbers. Judging from reported growth in user numbers, one could conclude that Facebook is beating Twitter in the battle of social networks. Problem is, it’s hard to know how real all those users are. Read more here: https://www.bloomberg.com/view/articles/2017-07-28/is-facebook-beating-twitter-ask-the-bots
After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function. Facebook said on Tuesday that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetise its popular chat service, …
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready to pay rather frothy CPMs in the name of “brand building” and bidding up the prices for the rest of us. …
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those who dislike duopolies—is that some estimates by other industry experts show that virtually all of growth in digital ad spending went …
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service and describes exactly what it does. Headline below ad image introduces a special offer on the service described Further information on …
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per ad has more than tripled since the start of 2014, though rates vary widely depending on the type of ad. With …