India finds a new way to tax Google, Facebook
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
Tagged: facebook
EU scrutinizes tech giants’ online advertising profits
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
Facebook relaunches search ads to offset slowing revenue
Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013.
Facebook’s Ads System Suffers Glitch Days Before Black Friday
The technology, which companies and agencies use to buy Facebook ads, was down for some major users earlier in the day on Tuesday, according to a media buyer and another person familiar with the...
Facebook Failed to Police How Its Partners Handled User Data
Facebook’s loose oversight of the partnerships was detected by the company’s government-approved privacy monitor in 2013. But it was never revealed to Facebook users, most of whom had not explicitly given the company permission...
WhatsApp Preparing to Put Ads in Status, Confirms VP Chris Daniels
“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told...
Amazon is on track to generate $10 billion a year from its advertising business
Amazon reported $2.5 billion in net sales in a category it has previously said contains mostly advertising services sales. The company is poised to become a major advertising platform, creeping up on competitors Google...
What works on Facebook – 2018
In the wake of Zuckerberg’s recent announcement, many publishers are wondering what’s next for their business if they were dependent on Facebook traffic for driving revenue. An interesting discussion on Facebook traffic just started...
The Digital Advertising Duopoly
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The...
Public Service Reminder: Not all ads on social media are advertising real products
Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that...
Is Facebook Beating Twitter? Ask the Bots
The social networks need a credible mechanism to verify user numbers. Judging from reported growth in user numbers, one could conclude that Facebook is beating Twitter in the battle of social networks. Problem is, it’s hard to...
Your Facebook Messenger app is about to be filled with ads
After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function. Facebook said on Tuesday that it was testing...
Verizon & AOL vs Facebook & Google?
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...
CPMs and CPCs rise for advertisers on Facebook
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready...
Google and Facebook Account For Nearly All Growth in Digital Ads
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...