If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding market position when it comes to search functions… 90% share in the category in Europe … in the US [it’s] 64%. …
SEO is dead is common wisdom now… even your grandma probably knows that. So what’s alive then? Well, hopefully, your grandma. But besides that, AdAge today looks at other things to try than spending your dollars on so-called “SEO Experts” (hint: NOT a good idea in most cases. If they really knew how to game search engine results, …
It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense. Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video …
Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some Wall Street type who doesn’t seem to understand Google’s Adwords algorithms, particularly the way broad and expanded matching work, is accusing …
We’d be interested in hearing from anyone who got conversion tracking as offered in Yahoo!’s self-serve Gemini platform to actually work. Our tests indicate it might have some issues. To be clear, we’ve tried both the script-based and pixel-based options Gemini offers. Unlike other mainstream advertising platforms, notably Google Adwords, Bing Ads, and Facebook, Yahoo! …
We never cease to be amazed by how marketing departments in the Fortune 500 burn through their money. You know, online there is such a thing as conversion tracking using tools like Addue which can be set up in minutes and used to track pretty much anything worth spending advertising dollars for. (Hint: if you …
The social networks need a credible mechanism to verify user numbers. Judging from reported growth in user numbers, one could conclude that Facebook is beating Twitter in the battle of social networks. Problem is, it’s hard to know how real all those users are. Read more here: https://www.bloomberg.com/view/articles/2017-07-28/is-facebook-beating-twitter-ask-the-bots
Google parent Alphabet Inc. said its advertising business continued to hum, but its fastest-growing segments — mobile and YouTube advertising — are less lucrative than desktop ads. Alphabet said clicks on its ads surged 52% in the second quarter from a year earlier. But ads on smartphones and with YouTube videos generally earn less money …
After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function. Facebook said on Tuesday that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetise its popular chat service, …