After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function. Facebook said on Tuesday that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetise its popular chat service, …
It has been almost three years, but Google (NASDAQ:GOOGL) has finally released Version 12 of the Adwords Editor. Number 12 will, according to the company, simplify the management of your campaigns with new rules and tools. Just in case you don’t know what AdWords Editor is, it manages large Adwords accounts. The free app lets …
Google just announced that they are going to stop contextually targeting consumers based on the content of their emails within Gmail. Users of G Suite have already experienced this change and all other consumer accounts are now set to follow suit. This of course is nicely in line with the privacy tide of our times …
It started as an online bookseller and many thought it would never go beyond that. After all, being able to buy almost any book ever published, online, is already quite a feat. But Amazon’s ambitions turned out to run far deeper, and what we are witnessing now with the stunning Whole Foods acquisition is probably …
Who said you can’t get creative with even the most mundane of products? In the news today, a successful marketing campaign by Nutella hazelnut spread in Italy which employed an algorithm controlling the label printer in Nutella’s factory to uniquely design each label, except for the standard Nutella logo: https://www.inc.com/betsy-mikel/can-robots-do-the-job-of-designers-nutella-gives-it-a-whirl.html “And what was the reason …
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …
We came across an interesting take on Pinterest today from Inc Magazine. They’re in the news lately after having raised $150m at an eye-popping $12B valuation but there are some concerns on the horizon, particularly around whether it’s an attractive platform for advertisers like ourselves to be spending our marketing budgets on. Highlights from the …
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready to pay rather frothy CPMs in the name of “brand building” and bidding up the prices for the rest of us. …
Interesting article out today from NN Group: https://www.nngroup.com/articles/most-hated-advertising-techniques/ “Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.” And here’s an excerpt comment we liked most from a Reddit discussion on this article: “At the end of the day, …
Not exactly sure how they’re coming up with these numbers but here are some estimates on the Instagram earning powers of various celebrities: http://www.harpersbazaar.co.uk/culture/culture-news/news/a40836/beyonce-instagram-social-media-value/ “A single post from Beyoncé brings in a staggering $1 million (about £800,000). Compare this to the most-followed person on Instagram, Selena Gomez, who comes in second place with $750,000 (about …