The best and worst of times to build a new SaaS product
If you’re building a new SaaS product, these are the best and worst of times. It has never been easier than ever to build a new product. The tools ecosystem is now so vast and well...
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
ReferDigital introduces Zero Install Referral Forms
With Zero Install Referral Forms, you can collect referrals using a referral form on your website. No affiliate links or tracking pixels required! The form connects seamlessly to ReferDigital and we take care of...
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
“The ROI analysis shows negative ROIs at the margin for more than 80% of brands, implying over-investment in advertising by most firms. Further, the overall ROI of the observed advertising schedule is only positive...
From A Redditor that just gave up on Facebook ads…
Posted on Reddit today in r/smallbusiness: “Killed off my last Facebook ads today, going back to 100% organic marketing, very scared but relieved”
CPC for Amazon search ads was $1.16 in May, up from $0.75 YoY
Research: cost per click for Amazon search ads was $1.16 in May, up from $0.75 YoY; eMarketer says Amazon’s ad revenue in the US will cross $20B this year (Spencer Soper / Bloomberg)
Google’s New Popup Will Further Weaken Facebook’s Advertisement Business
Android 12’s privacy-focused permission deepens the woes of Facebook by vowing to end invasive location-targeted marketing.
Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting
More than three years after pausing its advertising on Facebook and Instagram over data privacy issues, Mozilla is starting to spend again on Instagram—but with a goal of being more transparent about how it...
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps
Fraudsters mimicked popular apps, siphoned off revenue from unsuspecting advertisers, cybersecurity firm says
Digital ad spend grew 12% in 2020 despite hit from pandemic
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.
Addue now supports routing by US state (or Canadian province) in addition to country-based routing
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Coming to a TV Near You: Ad Fraud That Costs Marketers Millions
Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign
Porque no los dos? This seems rather misguided…
Safari on iOS ignores referrer-policy HTTP headers
Safari browsers on iOS are ignoring referrer-policy HTTP headers, even when those headers are requesting a more private no-referrer policy than the origin one which Safari now implements by default under ITP.
Programmatic ads on connected TVs seen growing to $8.7B this year
“That rapid growth isn’t coming without hurdles, MediaPost notes. Standards still need to evolve on measuring viewability, and thus how to measure conversion, through clicks and other interactions with the ads. There’s a lack...
Looks vs Results
“Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups...
China Is Dominating Ecommerce
“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...
Marketers are Addicted to Bad Data
“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”
Setting up a subscription campaign on ReferDigital
The subscription campaign type on ReferDigital is a powerful affiliate campaign type which can be used to set up recurring commission campaigns. These campaigns compensate affiliates for any customers they send your way on...
Getting Started As A Merchant With ReferDigital
Setting up a merchant account on ReferDigital is easy and takes just a few minutes. Here’s the steps you’ll need to complete: Fill out the new merchant account application. You can find this here....
240+ Android apps caught showing out-of-context ads
The malicious applications were showing ads but making them appear as coming from other, legitimate apps.
