YouTube ads of 100 top brands fund climate misinformation – study
Some of the biggest companies in the world are funding climate misinformation by advertising on YouTube, according to a study from activist group Avaaz.
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Why Honey’s massive $4 billion PayPal deal marks the official start of the commerce era
The affiliate industry has long been seen as a thing of the past, but its business model, where businesses are paid for driving transactions, is unequivocally the model of the future.
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
One firm promised to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”
Retailers grapple with $100bn returns problem
Online purchases in the US almost three times more likely to be sent back.Expenses associated with returns help explain why ecommerce typically carries lower profit margins than bricks and mortar retail despite the huge...
Fraudsters milk ‘tens of billions’ from companies via fake clicks to online ads
This is what happens when you pay for anything other than actual sales/conversions: Dina Srinivasan, a former agency executive turned digital ads adviser, said: “It’s very difficult to tie [ad] money to sales —...
Agency execs see the in-house marketing trend fading
‘Let them try it’: Agency execs see the in-house marketing trend fading
E-scooter company Unicorn goes bust after spending big on Facebook ads
Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook adverts. “Unfortunately the cost of the ads were just too expensive to build a sustainable business.”
Google AdWords charged me for clicks in Istanbul while location targeting the U.S.
Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the...
U.S. charges former Outcome Health executives in $1 billion fraud
Outcome streams pharmaceutical ads on televisions and computer tablets it installs in doctors’ offices. Prosecutors said the defendants maintained a facade of “extraordinary revenue growth” through a scheme from 2011 to 2017 in which...
How Amazon’s quest for more, cheaper products has resulted in a flea market of fakes
Former executives say e-commerce giant, which last year spent $400 million fighting fraud and abuse, has prioritized its broad selection over anti-counterfeiting… Amazon’s system is failing to stanch the flow of dubious goods even...
The new dot com bubble is here: it’s called online advertising
Tracking Talk says: There is a simple answer to this really… track your conversions, people!
Food Delivery Looks Like Another Gig-Economy Dead End
This sounds dubious – GrubHub no longer believes there’s much money to be made in actually delivering restaurant food, but believes its real value is as an online advertising partner.
Introducing Needls. – An Easy And Effective Way To Advertise On Facebook And Instagram
Traffikoo is proud to be partnered with Needls. Needls. determines the perfect target audience for Facebook and Instagram ads by monitoring social media conversations in real time. Needls. is the only platform where people...
Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos. Now, the brand is leading the...
Inside Mozilla’s 18-month effort to market without Facebook
Mozilla’s marketing budget is between $20 million and $100 million, said Kaykas-Wolff, adding that “it varies depending upon the different programs we’re running.” Per Kantar, which doesn’t track spending on social channels, Mozilla spent...
Instagram’s Content Factories Are Huge—And That’s a Problem for Facebook
The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal
Influencers are fighting for attention as Instagram tests removing likes from its platform
The platform has been testing out what it would look like without the “like” feature, claiming the feature will help to reduce its associated impacts on mental health and societal pressure. The “like” feature won’t be...
How Digital Advertising Markets Really Work
They’re shaping our market, our democracy—our entire reality. If we’re going to fix them, we need to understand them.
America’s DIY Phone Farmers
Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.
Sunsetting Sip: A Post Mortem
The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”
