Watch out for unsavory players in the online advertising business

If you’re going to go with an online advertising partner, you probably want to make double-sure you’re going a best-of-breed ethical player before handing over your hard-earned dollars. Apparently Progressive (the insurance company which keeps bombarding us with those annoying Flo commercials) failed to do so – they feature prominently as a sucker in this …

Fake It Until You Make It: Walmart Whistle-Blower Claims Cheating in Race With Amazon

From an article on Bloomberg today:   In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …

Publishers Bought Millions of Website Visits They Found Out Were Fraudulent

“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …