Tracking Talk The Blog of ReferDigital. How Marketing Works Now.

Sunsetting Sip: A Post Mortem

The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”

AdTech Sucks

AdTech sucks. I quit the industry because AdTech sucks. AdTech will continue to suck for the foreseeable future. The reasons for this are not primarily technical, but systemic.