The Blog of ReferDigital. How Marketing Works Now.
Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook adverts. “Unfortunately the cost of the ads were just too expensive to build a sustainable business.”
Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the...
Outcome streams pharmaceutical ads on televisions and computer tablets it installs in doctors’ offices. Prosecutors said the defendants maintained a facade of “extraordinary revenue growth” through a scheme from 2011 to 2017 in which...
Former executives say e-commerce giant, which last year spent $400 million fighting fraud and abuse, has prioritized its broad selection over anti-counterfeiting… Amazon’s system is failing to stanch the flow of dubious goods even...
Tracking Talk says: There is a simple answer to this really… track your conversions, people!
This sounds dubious – GrubHub no longer believes there’s much money to be made in actually delivering restaurant food, but believes its real value is as an online advertising partner.
Traffikoo is proud to be partnered with Needls. Needls. determines the perfect target audience for Facebook and Instagram ads by monitoring social media conversations in real time. Needls. is the only platform where people...
Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos. Now, the brand is leading the...
Mozilla’s marketing budget is between $20 million and $100 million, said Kaykas-Wolff, adding that “it varies depending upon the different programs we’re running.” Per Kantar, which doesn’t track spending on social channels, Mozilla spent...
The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal
The platform has been testing out what it would look like without the “like” feature, claiming the feature will help to reduce its associated impacts on mental health and societal pressure. The “like” feature won’t be...
They’re shaping our market, our democracy—our entire reality. If we’re going to fix them, we need to understand them.
Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.
The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”
From a thread in Reddit today: Google Ads – anyone noticing sites getting disapproved for "malware" recently? from PPC
…Superhuman, has decided to embed hidden tracking pixels inside of the emails its customers send out. Superhuman calls this feature “Read Receipts” and turns it on by default for its customers, without the consent...
Google Maps is filled with false business addresses created by firms pretending to be nearby.
The World Federation of Advertisers estimates that up to 30% of advertising is unseen by consumers, affecting about 21tn online ads annually. Anthony Hitchings, the Financial Times’ digital advertising operations director, said, “The scale...
“After picking up several clients we decided to explore other avenues to bring in leads. Referral partners — I can’t stress this enough — can be some of the most important aspects of growing...
