Category: Articles We’re Reading

If you’re building a new SaaS product, these are the best and worst of times. It has never been easier than ever to build a new product. The tools ecosystem is now so vast and well...

“The ROI analysis shows negative ROIs at the margin for more than 80% of brands, implying over-investment in advertising by most firms. Further, the overall ROI of the observed advertising schedule is only positive...

Posted on Reddit today in r/smallbusiness: “Killed off my last Facebook ads today, going back to 100% organic marketing, very scared but relieved”

Research: cost per click for Amazon search ads was $1.16 in May, up from $0.75 YoY; eMarketer says Amazon’s ad revenue in the US will cross $20B this year (Spencer Soper / Bloomberg)

Android 12’s privacy-focused permission deepens the woes of Facebook by vowing to end invasive location-targeted marketing.

More than three years after pausing its advertising on Facebook and Instagram over data privacy issues, Mozilla is starting to spend again on Instagram—but with a goal of being more transparent about how it...

Fraudsters mimicked popular apps, siphoned off revenue from unsuspecting advertisers, cybersecurity firm says

Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.

Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...

Porque no los dos? This seems rather misguided…

“That rapid growth isn’t coming without hurdles, MediaPost notes. Standards still need to evolve on measuring viewability, and thus how to measure conversion, through clicks and other interactions with the ads. There’s a lack...

“Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups...

“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...

“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”

The malicious applications were showing ads but making them appear as coming from other, legitimate apps.

Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...

Dozens of Amazon’s own products have been reported as dangerous — melting, exploding or even bursting into flames. Many are still on the market

“Amazon’s dominance of online retail means that hundreds of thousands of small businesses must rely on its site to reach customers. In this report, we find that Amazon is exploiting its gatekeeper power to...

Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...

Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.