The Blog of ReferDigital. How Marketing Works Now.
Links to news and opinion articles from around the web.
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.
Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...
Porque no los dos? This seems rather misguided…
“That rapid growth isn’t coming without hurdles, MediaPost notes. Standards still need to evolve on measuring viewability, and thus how to measure conversion, through clicks and other interactions with the ads. There’s a lack...
“Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups...
“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...
“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”
The malicious applications were showing ads but making them appear as coming from other, legitimate apps.
Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...
Dozens of Amazon’s own products have been reported as dangerous — melting, exploding or even bursting into flames. Many are still on the market
“Amazon’s dominance of online retail means that hundreds of thousands of small businesses must rely on its site to reach customers. In this report, we find that Amazon is exploiting its gatekeeper power to...
Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...
Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Amazon rolled out steep rate cuts to its affiliate program that pays online publishers and social media influencers a cut of sales on products they recommend. The changes mean less income for those who...
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper
Fast fashion sellers are using social media stars’ images without permission—and there’s not much they can do about it.
A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program.
Some of the biggest companies in the world are funding climate misinformation by advertising on YouTube, according to a study from activist group Avaaz.
The affiliate industry has long been seen as a thing of the past, but its business model, where businesses are paid for driving transactions, is unequivocally the model of the future.
