Most rapid grocery apps fail to deliver for investors
“Marketing spending averaged €8 for every single order placed by Gorillas’ customers in the first half of the year. It burnt more than €60mn a month in May, June and July, including what it...
Category: Articles We’re Reading
Links to news and opinion articles from around the web.
Targeting users browsing competitor websites in Google Ads using Performance Max campaigns
This method targets users who browse certain websites which can be a great way of building brand awareness and targeting people in the middle of the funnel. These people know they have a problem...
Under the guise of supporting privacy, Apple is positioning itself to set up its own advertising business – at the expense of others
“What has changed is not just Apple, but also the data that matters: when iAd launched in 2010, digital advertising ran like people still think it does, leveraging relatively broad demographic categories and contextual...
The best and worst of times to build a new SaaS product
If you’re building a new SaaS product, these are the best and worst of times. It has never been easier than ever to build a new product. The tools ecosystem is now so vast and well...
TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands
“The ROI analysis shows negative ROIs at the margin for more than 80% of brands, implying over-investment in advertising by most firms. Further, the overall ROI of the observed advertising schedule is only positive...
From A Redditor that just gave up on Facebook ads…
Posted on Reddit today in r/smallbusiness: “Killed off my last Facebook ads today, going back to 100% organic marketing, very scared but relieved”
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps
Fraudsters mimicked popular apps, siphoned off revenue from unsuspecting advertisers, cybersecurity firm says
Digital ad spend grew 12% in 2020 despite hit from pandemic
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.
Coming to a TV Near You: Ad Fraud That Costs Marketers Millions
Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign
Porque no los dos? This seems rather misguided…
China Is Dominating Ecommerce
“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...
Marketers are Addicted to Bad Data
“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”
240+ Android apps caught showing out-of-context ads
The malicious applications were showing ads but making them appear as coming from other, legitimate apps.
Many of the reviews on Amazon are fake and writers of fake Amazon reviews are thriving.
Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...
Third of top brands likely to suspend social media spending, survey finds
Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...
FT – Digital ad market set to eclipse traditional media for first time
Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.
Brands lose 50% of the money they invest in programmatic ads
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
As Amazon soars during the pandemic, publishers that rely on it now feel left behind
Amazon rolled out steep rate cuts to its affiliate program that pays online publishers and social media influencers a cut of sales on products they recommend. The changes mean less income for those who...
Why All the Warby Parker Clones Are Now Imploding
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper
Companies Are Stealing Influencers’ Faces
Fast fashion sellers are using social media stars’ images without permission—and there’s not much they can do about it.
