The new dot com bubble is here: it’s called online advertising
Tracking Talk says: There is a simple answer to this really… track your conversions, people!
Category: Uncategorized
Food Delivery Looks Like Another Gig-Economy Dead End
This sounds dubious – GrubHub no longer believes there’s much money to be made in actually delivering restaurant food, but believes its real value is as an online advertising partner.
Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos. Now, the brand is leading the...
Inside Mozilla’s 18-month effort to market without Facebook
Mozilla’s marketing budget is between $20 million and $100 million, said Kaykas-Wolff, adding that “it varies depending upon the different programs we’re running.” Per Kantar, which doesn’t track spending on social channels, Mozilla spent...
America’s DIY Phone Farmers
Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.
Sunsetting Sip: A Post Mortem
The most successful consumer products often have distribution built into the product itself… Distribution should be considered on day one and built into the product.”
Google Ads is mysteriously disapproving ads and sites for “malicious or unwanted software”
From a thread in Reddit today: Google Ads – anyone noticing sites getting disapproved for "malware" recently? from PPC
Superhuman is Spying on You
…Superhuman, has decided to embed hidden tracking pixels inside of the emails its customers send out. Superhuman calls this feature “Read Receipts” and turns it on by default for its customers, without the consent...
An easy way to find Instagram influencers
Influencer marketing on Instagram seems to be all the rage these days, perhaps because ads on Facebook and Google have become so expensive. The thing about Instagram influencers is that you have to find...
