Tracking Talk – How Marketing Works Now
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising Bureau (a trade group for online advertisers and publishers).
The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants
For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in exchange for a steady revenue share of their earnings until it’s paid back plus a...
The tech industry’s newest billionaires are a pair of brothers who started a software company in their parents’ basement in Utah. Now Ryan and Jared Smith are selling Qualtrics International Inc. to European giant...
“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...
French Finance Minister Bruno Le Maire’s efforts to rally his European Union colleagues around a new tax on tech giants fell short, as countries skeptical of the plan doubled down on their opposition, and others, including...
“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...
Here’s an undeniable truth: The gig economy is built on the backs of workers who don’t think about their costs.
Silicon Valley technology giants such as Facebook and Google have grown so dominant they may need to be broken up, unless challengers or changes in taste reduce their clout, the inventor of the World...
The back cover of the recently published 2018 Sports Illustrated Swimsuit issue features a model dressed in a white asbestos abatement worker’s suit layered with a hot pink tiger-striped two-piece swimsuit. She’s wearing full...
“Jr. Marketing Assistant. Perfect for new grads! Requirements: 3 years of digital marketing experience. Compensation: $12/hour.”
Jeremi Gorman will serve as Snap’s new chief business officer, in charge of global business solutions, global online sales, customer operations and business marketing, CEO Evan Spiegel said in a note to employees Wednesday....
According to an email sent out to ebay Main Street members today: Last Friday, federal legislation was introduced that attempts to address the uncertainty caused by the Supreme Court ruling. Led by Representatives Jim...
Interesting article out there we came across today… https://ark-invest.com/research/internet-advertising-growth?utm_source=SocialSharing&utm_medium=twitter&utm_campaign=social_share Key points: Internet advertising currently at $230 Billion in revenues globally last year. This is almost 3x projected increase in 5 years. “Both industry and...
If you’re going to go with an online advertising partner, you probably want to make double-sure you’re going a best-of-breed ethical player before handing over your hard-earned dollars. Apparently Progressive (the insurance company which...
The Performance Marketing Association has long been anticipating a federal solution of some kind to the state nexus law problems that have greatly impacted affiliate marketing. We may now finally be meaningfully closer to that...
There are many out there who would have you believe that ecommerce in the USA is all about Amazon these days. For sure Bezos’ giant has a big piece of the pie, but there’s...
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The...