Tracking Talk – How Marketing Works Now
S4 is comprised of Dutch advertising company MediaMonks bought last July, and California-based digital agency MightHive, which helps larger companies buy online advertising, added in December. In its first set of annual results, S4...
Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to win, you need to win...
Hellman & Friedman and Blackstone Group agree to pay €46 per share for Scout24, valuing the Germany-based online classifieds company at €4.9B
South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger after Naspers...
In the era of fake news, a cottage industry of startups is competing to turn media credibility into a booming business. Do we really want that?
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated...
The companies are looking to events, sponsorships and other ways to connect with customers… “So you can’t advertise on Facebook or Google – it’s not the end of the world,” said Wirth. “There are...
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
PornHub, a popular site that features people in various stages of undress, saw 33.5 billion visits in 2018. There are currently 7.53 billion people on Earth.
Today, San Francisco-based Firefly announces it is officially launching its car-based outdoor advertising platform out of beta… Over the last year, the company said it has executed over 50 advertising campaigns and racked up...
To sum up: working with established podcasts feels a little more “pay‐to‐play”. Or to put it admittedly crudely, kind of like an audible version of Google Adwords. Working with smaller podcasts, on the other...
Black Friday may be over, but the deals are still going strong. That’s right, it’s Cyber Monday, and that means even more chances to save on your holiday shopping. So if you missed out on...
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising Bureau (a trade group for online advertisers and publishers).
The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants