Take with a grain of salt: The Theory of Peak Advertising and The Future of the Web
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
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Amazon comes for Facebook’s ad money – Cowen
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Instagram is helping save the indie bookstore
Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.
India finds a new way to tax Google, Facebook
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
Samsung Overtakes P&G As World’s Largest Advertiser
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated...
Marijuana and CBD companies can’t advertise on Facebook and Google, so they’re getting creative
The companies are looking to events, sponsorships and other ways to connect with customers… “So you can’t advertise on Facebook or Google – it’s not the end of the world,” said Wirth. “There are...
EU scrutinizes tech giants’ online advertising profits
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
The annual PornHub year in review tells us what we’re really looking at online
PornHub, a popular site that features people in various stages of undress, saw 33.5 billion visits in 2018. There are currently 7.53 billion people on Earth.
Firefly Nets $21.5 Million Seed Round To Boost Ride-Hail Driver Revenues With On-Car Ads
Today, San Francisco-based Firefly announces it is officially launching its car-based outdoor advertising platform out of beta… Over the last year, the company said it has executed over 50 advertising campaigns and racked up...
Podcast Advertising: $51,975 Spent. Here’s What We Learned
To sum up: working with established podcasts feels a little more “pay‐to‐play”. Or to put it admittedly crudely, kind of like an audible version of Google Adwords. Working with smaller podcasts, on the other...
Cyber Monday 2018: the best tech deals
Black Friday may be over, but the deals are still going strong. That’s right, it’s Cyber Monday, and that means even more chances to save on your holiday shopping. So if you missed out on...
Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising Bureau (a trade group for online advertisers and publishers).
Tech Consultants Are the New Mad Men
The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants
Clearbanc raises $70M to give startups ad money for a rev share
For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in exchange for a steady revenue share of their earnings until it’s paid back plus a...
How One Family Built an $8 Billion Company in Utah
The tech industry’s newest billionaires are a pair of brothers who started a software company in their parents’ basement in Utah. Now Ryan and Jared Smith are selling Qualtrics International Inc. to European giant...
Ads just work. No matter what you think
“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...
Three European Countries Block Tax on Tech Giants
French Finance Minister Bruno Le Maire’s efforts to rally his European Union colleagues around a new tax on tech giants fell short, as countries skeptical of the plan doubled down on their opposition, and others, including...
How hustle culture took over advertising
“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...
Gig Economy Workers Often Don’t Realize How Much it Costs Them
Here’s an undeniable truth: The gig economy is built on the backs of workers who don’t think about their costs.