Category: Uncategorized

Ads just work. No matter what you think

“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...

How hustle culture took over advertising

“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...

From the Interwebs: How Internet Advertising Can Grow to $600 Billion by 2023

Interesting article out there we came across today… https://ark-invest.com/research/internet-advertising-growth?utm_source=SocialSharing&utm_medium=twitter&utm_campaign=social_share Key points: Internet advertising currently at $230 Billion in revenues globally last year. This is almost 3x projected increase in 5 years. “Both industry and...

The Digital Advertising Duopoly

Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The...