The Blog of ReferDigital. How Marketing Works Now.
@Apple ’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including @Facebook and @Google , from targeting ads at...
Food-delivery apps are making deeper plays in advertising as they battle for revenue
If you’re building a new SaaS product, these are the best and worst of times. It has never been easier than ever to build a new product. The tools ecosystem is now so vast and well...
With Zero Install Referral Forms, you can collect referrals using a referral form on your website. No affiliate links or tracking pixels required! The form connects seamlessly to ReferDigital and we take care of...
“The ROI analysis shows negative ROIs at the margin for more than 80% of brands, implying over-investment in advertising by most firms. Further, the overall ROI of the observed advertising schedule is only positive...
Posted on Reddit today in r/smallbusiness: “Killed off my last Facebook ads today, going back to 100% organic marketing, very scared but relieved”
Research: cost per click for Amazon search ads was $1.16 in May, up from $0.75 YoY; eMarketer says Amazon’s ad revenue in the US will cross $20B this year (Spencer Soper / Bloomberg)
Android 12’s privacy-focused permission deepens the woes of Facebook by vowing to end invasive location-targeted marketing.
More than three years after pausing its advertising on Facebook and Instagram over data privacy issues, Mozilla is starting to spend again on Instagram—but with a goal of being more transparent about how it...
Fraudsters mimicked popular apps, siphoned off revenue from unsuspecting advertisers, cybersecurity firm says
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...
Porque no los dos? This seems rather misguided…
Safari browsers on iOS are ignoring referrer-policy HTTP headers, even when those headers are requesting a more private no-referrer policy than the origin one which Safari now implements by default under ITP.
“That rapid growth isn’t coming without hurdles, MediaPost notes. Standards still need to evolve on measuring viewability, and thus how to measure conversion, through clicks and other interactions with the ads. There’s a lack...
“Making things look nice can take a long time, either due to lack of resources or abundance of opinions. This could delay launches, frustrate people, and waste precious energy. Those are high costs for startups...
“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...
“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”
The subscription campaign type on ReferDigital is a powerful affiliate campaign type which can be used to set up recurring commission campaigns. These campaigns compensate affiliates for any customers they send your way on...
