The long and short of what’s going on: For influencers, following numbers dictate fees, so many resort to purchasing followers; fake followers, bots, and automated social media accounts. Some of these accounts are sophisticated enough to engage with the content, leave “likes,” and comments. “Trust comes on foot and leaves on horseback, and we could …
Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.
An awesome video parodying the (sad, arguably) domination of adtech by Google and Facebook came to our attention today…
If you’re going to go with an online advertising partner, you probably want to make double-sure you’re going a best-of-breed ethical player before handing over your hard-earned dollars. Apparently Progressive (the insurance company which keeps bombarding us with those annoying Flo commercials) failed to do so – they feature prominently as a sucker in this …
Ever wondered what all the fuss about dropshipping was about? Wonder no more. The latest issue of FeedFront magazine has an introduction to the subject by Alex Bugeja. It’s not in print yet, but the digital edition is now out online. You can read it here (turn to page 10 for the good stuff): http://feedfront.com/archives/article0010416 …
From an article on Bloomberg today: In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …
The Performance Marketing Association has long been anticipating a federal solution of some kind to the state nexus law problems that have greatly impacted affiliate marketing. We may now finally be meaningfully closer to that point. From a statement by Tricia Meyer, Executive Director of the PMA, today: The possibility of that solution may be one …
There are many out there who would have you believe that ecommerce in the USA is all about Amazon these days. For sure Bezos’ giant has a big piece of the pie, but there’s still lots of life in the niches outside the Amazon mainstream if you know where to look. Evidently Shopify’s customers are …
Fascinating post in the Reddit ecommerce section today from an ex-Amazon seller. OK, so it’s actually a phrase not a word, but other than that you get the idea. Sell on Amazon at your (brand’s) peril: As an ex-Amazon seller, Amazon Basics is an ugly word. It boils down to Amazon analyzing 3rd party seller …
In the wake of Zuckerberg’s recent announcement, many publishers are wondering what’s next for their business if they were dependent on Facebook traffic for driving revenue. An interesting discussion on Facebook traffic just started on Reddit yesterday: Seriously, how much of Facebook ads traffic is fake? from startups In particular, this comment from a (claimed) …
“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …