Author: Tracking Talk

A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program.

Some of the biggest companies in the world are funding climate misinformation by advertising on YouTube, according to a study from activist group Avaaz.

The affiliate industry has long been seen as a thing of the past, but its business model, where businesses are paid for driving transactions, is unequivocally the model of the future.

One firm promised to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”

Online purchases in the US almost three times more likely to be sent back.Expenses associated with returns help explain why ecommerce typically carries lower profit margins than bricks and mortar retail despite the huge...

This is what happens when you pay for anything other than actual sales/conversions: Dina Srinivasan, a former agency executive turned digital ads adviser, said: “It’s very difficult to tie [ad] money to sales —...

‘Let them try it’: Agency execs see the in-house marketing trend fading

Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook adverts. “Unfortunately the cost of the ads were just too expensive to build a sustainable business.”

Google bundles bad clicks like a pile of stinking, rotten subprime mortgages and then peppers them with some good clicks and sells them to you like JP Morgan in 2005. Did you read the...

Outcome streams pharmaceutical ads on televisions and computer tablets it installs in doctors’ offices. Prosecutors said the defendants maintained a facade of “extraordinary revenue growth” through a scheme from 2011 to 2017 in which...

Tracking Talk says: There is a simple answer to this really… track your conversions, people!

This sounds dubious – GrubHub no longer believes there’s much money to be made in actually delivering restaurant food, but believes its real value is as an online advertising partner.

Ipsy, an online cosmetic brand, was a pioneer in paying social-media stars hefty fees to promote its eye shadow and lip gloss in Instagram posts and YouTube videos. Now, the brand is leading the...

Mozilla’s marketing budget is between $20 million and $100 million, said Kaykas-Wolff, adding that “it varies depending upon the different programs we’re running.” Per Kantar, which doesn’t track spending on social channels, Mozilla spent...

Ordinary Americans are using armies of phones to generate cash to buy food, diapers, and beer through ad fraud.