Tracking Talk

Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

Internet Sales Tax – Federal Legislation Introduced

According to an email sent out to ebay Main Street members today: Last Friday, federal legislation was introduced that attempts to address the uncertainty caused by the Supreme Court ruling. Led by Representatives Jim Sensenbrenner, Anna Eshoo, Zoe Lofgren and Jeff Duncan, this bipartisan solution aims to provide a clear and sensible framework for collecting …

Life as an Instagram influencer for one former UK model

View this post on Instagram Mr & Mrs Cottrell 🥂👰🏼 @thomascottrell thankyou to everyone for the lovely messages we were so overwhelmed ❤️❤️ and thankyou @kurumba_maldives for our wedding in Paradise 🌴 Dress is @jadoreevening A post shared by Rachel ward (@rachelward_e) on Nov 19, 2017 at 10:40am PST In today’s news from the UK: https://www.manchestereveningnews.co.uk/news/showbiz-news/rachel-ward-instagram-21-buttons-15149406 …

PopShops is gone

With little fanfare or warning, an old-time favorite of affiliate marketers everywhere, PopShops (most recently Rakuten PopShops following their acquisition by Rakuten) has disappeared. As of the end of June, it was officially sunset and its APIs stopped warning, including the venerable v2 API which had been kept functional for 2 years following its announced shutdown. …

Unilever: There are some bad apples, or at least bots, in the world of social media influencers

The long and short of what’s going on: For influencers, following numbers dictate fees, so many resort to purchasing followers; fake followers, bots, and automated social media accounts. Some of these accounts are sophisticated enough to engage with the content, leave “likes,” and comments. “Trust comes on foot and leaves on horseback, and we could …

Watch out for unsavory players in the online advertising business

If you’re going to go with an online advertising partner, you probably want to make double-sure you’re going a best-of-breed ethical player before handing over your hard-earned dollars. Apparently Progressive (the insurance company which keeps bombarding us with those annoying Flo commercials) failed to do so – they feature prominently as a sucker in this …

Fake It Until You Make It: Walmart Whistle-Blower Claims Cheating in Race With Amazon

From an article on Bloomberg today:   In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …