Author: Tracking Talk

“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...

“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”

The malicious applications were showing ads but making them appear as coming from other, legitimate apps.

Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...

Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...

Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.

A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.

Amazon rolled out steep rate cuts to its affiliate program that pays online publishers and social media influencers a cut of sales on products they recommend. The changes mean less income for those who...

How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper

Fast fashion sellers are using social media stars’ images without permission—and there’s not much they can do about it.

A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program.

One firm promised to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”

This is what happens when you pay for anything other than actual sales/conversions: Dina Srinivasan, a former agency executive turned digital ads adviser, said: “It’s very difficult to tie [ad] money to sales —...

‘Let them try it’: Agency execs see the in-house marketing trend fading

Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook adverts. “Unfortunately the cost of the ads were just too expensive to build a sustainable business.”