TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands

Tracking Talk

Tracking Talk ( is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and, a reputation management tool.

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