Alex Bugeja

Dr. Alex Bugeja, PhD is the CEO and founder of Traffikoo, an online marketing company and ad agency founded in 2005, which operates the Tracking Talk blog. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

From the Interwebs: How Internet Advertising Can Grow to $600 Billion by 2023

Interesting article out there we came across today… https://ark-invest.com/research/internet-advertising-growth?utm_source=SocialSharing&utm_medium=twitter&utm_campaign=social_share Key points: Internet advertising currently at $230 Billion in revenues globally last year. This is almost 3x projected increase in 5 years. “Both industry and financial analysts have underestimated the potential of internet advertising for years. In 2014, eMarketer estimated that its growth would slow from …

A/B Optimization with Addue: Combining Traffic Splitting And Conversion Tracking

Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept you may already be familiar with. The idea is to figure out which version of a landing page, website, etc. is …

Concatenation: Combining Addue Rules

Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets Traffic …

Conversion Tracking using Addue: Find out where your conversions are coming from

Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine the performance of advertising channels. You can drive traffic from your ad placements to Addue conversion tracking links instead of directly …

Traffic Splitting: Splitting Traffic amongst multiple landing pages using Addue

In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP – Split Routing Rule option. Set it up as below: Use ruleset ID “tutorial4”, destination URL http://jollyniceflowers.com/page1, and set the probability to …

Traffic Routing on Addue #2: Routing website traffic by referer, user agent, or language

Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets Traffic Routing 1: Route …