With Addue you can now track conversions without conversion tracking links
With Addue, you normally track conversions using conversion tracking links. See this tutorial on how to set them up and use them. Such conversion tracking links look like this:
https://addue.com/r/track/248/exp
As described in the conversion tracking tutorial, to use these conversion links when placing ads with an advertising platform, you would use the conversion tracking links as the destination URL of the ads, and you would enter your website (the final URL where you want the user to go) into Addue as the final destination of the conversion links. In this example, the final URL is https://traffikoo.com, which you can see by clicking on the link above.
Many advertising platforms, such as Reddit, do not allow the use of conversion tracking tools which require sending the user to a link tracker before redirecting to the final url. In other words, the destination URL of the ad must match the final URL of the ad, and the platforms enforce this by disallowing the entry of any ads with different URLs.
In other situations where there is no such requirement, it may still be desirable for aesthetic reasons not to send the user to a destination URL which is different than the final URL. If the destination URL is the only one visible in the ad to the user, it is usually desirable for this not to be a link tracker. Users are usually not familiar with link tracking software and might wonder what the unexpected link tracking software website is.
It is now possible to track conversions with Addue without routing the user via an Addue conversion tracking link first. To do this, proceed as follows:
Step 1: Set up a conversion tracking link in the usual way (but don’t actually use it in your ads). When the link is generated, note your Addue account ID and the linkset ID from the link link. In the example above, the account ID is 248 and the linkset ID is “exp”. Also set up the Addue tracking pixel on your landing page where you record the conversion in the usual way, as described in the tutorial linked to above.
Step 2: Insert the following javascript tag somewhere in the body of all pages of your website (or at least, all pages of your website which you use as landing pages for your ads), after the opening <body> element:
<!– Addue –>
<script async src=”https://addue.com/assets/js_r/tr.js”></script>
Step 3: In your ads, direct the user to <FINAL URL>?addue_m=<YOUR ADDUE ACCOUNT ID>&addue_r=<YOUR LINKSET ID>
So, the URL to use with your ads would in this example be:
https://traffikoo.com?addue_m=248&addue_r=exp
If you have any other URL parameters you need to use, they can just be added to the querystring above. The order of URL parameters doesn’t matter – they just all have to be present.
This link meets the advertising platform requirements of the destination URL being the final URL and it is also more aesthetically pleasing to the user in situations where the user actually sees the link. Mission accomplished!
