How Online Tracking Works Now: News, updates and tutorials from Tagely and ReferDigital
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Paying for impressions, views, and any other such metrics continues to be a sucker’s game… paying for performance in online marketing remains by far the best way to go. More marketers are learning that...
Porque no los dos? This seems rather misguided…
Safari browsers on iOS are ignoring referrer-policy HTTP headers, even when those headers are requesting a more private no-referrer policy than the origin one which Safari now implements by default under ITP.
“In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a...
“Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.”
ReferDigital now uses the Tagely tracking pixel, a superior method of tracking affiliate traffic and conversions. Setting up an account as a merchant with ReferDigital involves opening an account with Tagely, installing the Tagely...
The malicious applications were showing ads but making them appear as coming from other, legitimate apps.
Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of the top 10 reviewers in the UK were engaged in suspicious activity,...
A message sent out by one merchant to all its affiliates on a major network today (names redacted)… quite a few programs across several networks have been sending things like these out as a...
Almost a third of the world’s biggest brands will suspend spending on social media or are likely to do so, according to a survey of top advertisers that reveals the scale of the revolt...
Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry.
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Amazon rolled out steep rate cuts to its affiliate program that pays online publishers and social media influencers a cut of sales on products they recommend. The changes mean less income for those who...
How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper
Fast fashion sellers are using social media stars’ images without permission—and there’s not much they can do about it.
A new email-based extortion scheme apparently is making the rounds, targeting Web site owners serving banner ads through Google’s AdSense program.
One firm promised to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”
This is what happens when you pay for anything other than actual sales/conversions: Dina Srinivasan, a former agency executive turned digital ads adviser, said: “It’s very difficult to tie [ad] money to sales —...
‘Let them try it’: Agency execs see the in-house marketing trend fading
