The Blog of ReferDigital. How Marketing Works Now.
The World Federation of Advertisers estimates that up to 30% of advertising is unseen by consumers, affecting about 21tn online ads annually. Anthony Hitchings, the Financial Times’ digital advertising operations director, said, “The scale...
“After picking up several clients we decided to explore other avenues to bring in leads. Referral partners — I can’t stress this enough — can be some of the most important aspects of growing...
AdTech sucks. I quit the industry because AdTech sucks. AdTech will continue to suck for the foreseeable future. The reasons for this are not primarily technical, but systemic.
Gone are the days when throwing up a website would guarantee traffic if it was novel or useful enough. Equally gone are the days of cheap online advertising.
The Wall Street Journal has published a new report that details how top streamers, those who attract 15,000 or more viewers simultaneously, can earn between $25,000 and $50,000 an hour when publishers pay them...
WhatsApp clones and software tools that cost as little as $14 are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the world’s most popular messaging app, Reuters has found.
“The way Amazon presents reviews to you is a form of hypnosis,” says Saoud Khalifah, who runs the fake review detection site, Fakespot. “They put a glowing 5-star review right in your face. They...
Advertisers are starting to shift spending on search ads from Alphabet Inc.’s Google toward Amazon.com Inc., a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.
Consumers are spending on average $440 a year on purchases made while intoxicated, and most of those sales are made on Amazon, according to a survey from The Hustle. E-commerce is encouraging the trend, with...
Advertising teaches its own lessons. For starters, everyone hates advertising. Advertising lies. Advertising misleads. It’s evil, phony, it’s trying to sell us crap we don’t need. I can’t argue with any of that, except to observe that for a...
A scheme to stealthily run video ads behind banner images drained users’ batteries and data while they used popular Android apps.
Amazon.com has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping...
S4 is comprised of Dutch advertising company MediaMonks bought last July, and California-based digital agency MightHive, which helps larger companies buy online advertising, added in December. In its first set of annual results, S4...
The public’s fickleness means Jenner’s star will fade eventually, but the social media phenomenon that she represents is surely here to stay – especially given that the big consumer brands are deeply unimpressed with the...
Through Project Zero, Amazon will allow brands to use its self-service counterfeit removal tool to delete knock-off products.
Who goes into a shop with their phone in-hand looking at a publisher site? That’s not how people behave when they’re shopping. And yet there are location data vendors who are selling data sets of people who are...
Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to win, you need to win...
Hellman & Friedman and Blackstone Group agree to pay €46 per share for Scout24, valuing the Germany-based online classifieds company at €4.9B
