Influencer Marketing

Unilever: There are some bad apples, or at least bots, in the world of social media influencers

The long and short of what’s going on: For influencers, following numbers dictate fees, so many resort to purchasing followers; fake followers, bots, and automated social media accounts. Some of these accounts are sophisticated enough to engage with the content, leave “likes,” and comments. “Trust comes on foot and leaves on horseback, and we could …