Web retailers turning to brick-and-mortar again as online advertising gets more expensive
From an article in today’s Wall Street Journal:
“…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per ad has more than tripled since the start of 2014, though rates vary widely depending on the type of ad.
With higher than expected online ad spending, brick-and-mortar retail looks more appealing than before, despite the added costs that come with it.”
Read the full article here:
http://www.foxbusiness.com/features/2017/05/17/web-retailers-shift-gears-wsj.html
