India finds a new way to tax Google, Facebook
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
Tagged: google
Dear tech companies, I don’t want to see pregnancy ads after my child was stillborn
And then, after all that, Experian swoops in with the lowest tracking blow of them all: a spam email encouraging me to “finish registering your baby” with them (I never “started,” but sure) to...
EU scrutinizes tech giants’ online advertising profits
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’
From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300×250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending....
Google Removed Two Popular Cheetah Mobile And Kika Tech Apps After An Investigation Sparked By BuzzFeed News
Google said an internal investigation found that CM File Manager and the Kika Keyboard contain code used to execute ad fraud techniques known as click injection and/or click flooding.
Alphabet reports Q3 revenue of $33.7B, up 21% YoY, operating income of $8.3B, up from $7.8B YoY, and net income of $9.2B, up from $6.7B YoY
Alphabet reports Q3 Google ad business revenue of $28.95B, “other” revenues, like cloud and hardware, of $4.64B, and traffic acquisition costs of $6.58B.
Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme
A BuzzFeed News investigation uncovered a sophisticated ad fraud scheme involving more than 125 Android apps and websites, some of which were targeted at kids.
The Digital Advertising Duopoly
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The...
Perhaps You Already Knew – Amazon Takes Over The World
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding...
Google removes search ads for PetMed
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some...
Google Sees Ad Growth but Earns Less for Each Click — WSJ
Google parent Alphabet Inc. said its advertising business continued to hum, but its fastest-growing segments — mobile and YouTube advertising — are less lucrative than desktop ads. Alphabet said clicks on its ads surged...
AdWords Introduces Editor Version 12
It has been almost three years, but Google (NASDAQ:GOOGL) has finally released Version 12 of the Adwords Editor. Number 12 will, according to the company, simplify the management of your campaigns with new rules...
Google will stop scanning Gmail emails to target users with advertising
Google just announced that they are going to stop contextually targeting consumers based on the content of their emails within Gmail. Users of G Suite have already experienced this change and all other consumer...
Verizon & AOL vs Facebook & Google?
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...
Google wants AdWords to track you both on and offline
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working...
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand...
Did That Ad Work? Google Debuts New AI-Driven Ad Attribution Service
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to...
Google and Facebook Account For Nearly All Growth in Digital Ads
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...