Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The Digital Advertising Duopoly
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding market position when it comes to search functions… 90% share in the category in Europe … in the US [it’s] 64%. …
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some Wall Street type who doesn’t seem to understand Google’s Adwords algorithms, particularly the way broad and expanded matching work, is accusing …
Google parent Alphabet Inc. said its advertising business continued to hum, but its fastest-growing segments — mobile and YouTube advertising — are less lucrative than desktop ads. Alphabet said clicks on its ads surged 52% in the second quarter from a year earlier. But ads on smartphones and with YouTube videos generally earn less money …
It has been almost three years, but Google (NASDAQ:GOOGL) has finally released Version 12 of the Adwords Editor. Number 12 will, according to the company, simplify the management of your campaigns with new rules and tools. Just in case you don’t know what AdWords Editor is, it manages large Adwords accounts. The free app lets …
Google just announced that they are going to stop contextually targeting consumers based on the content of their emails within Gmail. Users of G Suite have already experienced this change and all other consumer accounts are now set to follow suit. This of course is nicely in line with the privacy tide of our times …
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working in advertising. At Google’s Marketing Next conference, the company announced two new tools: Google Attribution and a measurement tool for stores. …
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Read the full article here: Google AdWords …
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to debut today at its annual Marketing Next conference in San Francisco. Google Attribution aims to provide a better way to track the …