Can reviews on Amazon be trusted?
“The way Amazon presents reviews to you is a form of hypnosis,” says Saoud Khalifah, who runs the fake review detection site, Fakespot. “They put a glowing 5-star review right in your face. They...
Tagged: amazon
Amazon is putting its counterfeit problem in brands’ hands by letting them delete knock-offs themselves
Through Project Zero, Amazon will allow brands to use its self-service counterfeit removal tool to delete knock-off products.
Amazon Gets Some Blame in Ad Industry’s 24-Hour, $5 Billion Rout
Mirabaud analyst Neil Campling said consumer goods companies can have as many as 25 ad agencies working for them and that looks inefficient.
Facebook employees busted leaving 5-star reviews for Portal on Amazon
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
Amazon’s new ad strategy: Free samples based on what it knows about you
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
Dirty dealing in the $175 billion Amazon Marketplace
Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the...
An Amazon revolt could be brewing as the tech giant exerts more control over brands
“It often does not feel like human beings over there,” said Barnett, who was careful to lay blame on the structure in which employees on the Amazon retail team are forced to operate, and...
Fake It Until You Make It: Walmart Whistle-Blower Claims Cheating in Race With Amazon
From an article on Bloomberg today: In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a...
For Amazon Sellers, “Amazon Basics” is an ugly phrase…
Fascinating post in the Reddit ecommerce section today from an ex-Amazon seller. OK, so it’s actually a phrase not a word, but other than that you get the idea. Sell on Amazon at your...
Perhaps You Already Knew – Amazon Takes Over The World
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding...
Amazon’s Ultimate Goal: Taking a cut of ALL economic activity.
It started as an online bookseller and many thought it would never go beyond that. After all, being able to buy almost any book ever published, online, is already quite a feat. But Amazon’s...
Amazon’s ad business may be nearing a ‘tipping point’
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers...
How Big Is Amazon’s Ad Business?
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...
Buying direct from China – a threat to US retail
As if US retail wasn’t in trouble enough with the growing shift toward ecommerce, it’s also under threat from the advent of cheap international shipping, particularly the ePacket arrangement with China. Indeed this arrangement...