Tracking Talk – How Marketing Works Now
“The way Amazon presents reviews to you is a form of hypnosis,” says Saoud Khalifah, who runs the fake review detection site, Fakespot. “They put a glowing 5-star review right in your face. They...
Through Project Zero, Amazon will allow brands to use its self-service counterfeit removal tool to delete knock-off products.
Mirabaud analyst Neil Campling said consumer goods companies can have as many as 25 ad agencies working for them and that looks inefficient.
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the...
“It often does not feel like human beings over there,” said Barnett, who was careful to lay blame on the structure in which employees on the Amazon retail team are forced to operate, and...
From an article on Bloomberg today: In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a...
Fascinating post in the Reddit ecommerce section today from an ex-Amazon seller. OK, so it’s actually a phrase not a word, but other than that you get the idea. Sell on Amazon at your...
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding...
It started as an online bookseller and many thought it would never go beyond that. After all, being able to buy almost any book ever published, online, is already quite a feat. But Amazon’s...
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers...
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...
As if US retail wasn’t in trouble enough with the growing shift toward ecommerce, it’s also under threat from the advent of cheap international shipping, particularly the ePacket arrangement with China. Indeed this arrangement...