Tracking Talk The Blog of ReferDigital. How Marketing Works Now.

33 Highly Effective Ad Headlines

Advertisers usually test different ads and then let the top performing ones run the longest. No one runs ineffective ads for a long time! Note: The 33 headlines were scoured from display campaigns in the...

Google removes search ads for PetMed

Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some...

Verizon & AOL vs Facebook & Google?

Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...