How Marketing Works Now Online Marketing Blog & News Aggregator

Verizon & AOL vs Facebook & Google?

Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...

Why Pinterest’s Growth Has Stalled

We came across an interesting take on Pinterest today from Inc Magazine. They’re in the news lately after having raised $150m at an eye-popping $12B valuation but there are some concerns on the horizon,...

Online Advertising Techniques Users Really Don’t Like

Interesting article out today from NN Group: https://www.nngroup.com/articles/most-hated-advertising-techniques/ “Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.”...

How Big Is Amazon’s Ad Business?

Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...

Concatenation: Combining Addue Rules

Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other...

Structuring Newsfeed Ads on Facebook

Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...