Conversion Tracking using Addue: Find out where your conversions are coming from

Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine the performance of advertising channels. You can drive traffic from your ad placements to Addue conversion tracking links instead of directly …

Traffic Splitting: Splitting Traffic amongst multiple landing pages using Addue

In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP – Split Routing Rule option. Set it up as below: Use ruleset ID “tutorial4”, destination URL http://jollyniceflowers.com/page1, and set the probability to …

Traffic Routing on Addue #2: Routing website traffic by referer, user agent, or language

Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets Traffic Routing 1: Route …

Traffic Routing on Addue #1: Routing website traffic by geography (country) based on IP address lookup

Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets One basic kind of …

Buying direct from China – a threat to US retail

As if US retail wasn’t in trouble enough with the growing shift toward ecommerce, it’s also under threat from the advent of cheap international shipping, particularly the ePacket arrangement with China. Indeed this arrangement threatens US-based ecommerce companies themselves, not just US brick-and-mortar. Good article on the topic in today’s NYTimes: That article focuses on …