Web retailers turning to brick-and-mortar again as online advertising gets more expensive

From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per ad has more than tripled since the start of 2014, though rates vary widely depending on the type of ad. With …

Sweet spot for real estate education products seems to be Generation X

According to Rich Dad Poor Dad Education’s latest Facebook campaign, it seems that Gen X is the way to go if you want to sell real estate education products like seminars and workshops: Generation X is a rather loosely defined term but over-35s seem to qualify. Here’s Wikipedia’s definition: https://en.wikipedia.org/wiki/Generation_X If you believe that Rich Dad …

Conversion Tracking using Addue: Find out where your conversions are coming from

Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine the performance of advertising channels. You can drive traffic from your ad placements to Addue conversion tracking links instead of directly …

Traffic Splitting: Splitting Traffic amongst multiple landing pages using Addue

In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP – Split Routing Rule option. Set it up as below: Use ruleset ID “tutorial4”, destination URL http://jollyniceflowers.com/page1, and set the probability to …

Traffic Routing on Addue #2: Routing website traffic by referer, user agent, or language

Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets Traffic Routing 1: Route …

Traffic Routing on Addue #1: Routing website traffic by geography (country) based on IP address lookup

Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets One basic kind of …