The Blog of ReferDigital. How Marketing Works Now.
The online advertising business continues to grow at double-digit rates, according to the latest report from the Interactive Advertising Bureau (a trade group for online advertisers and publishers).
Facebook’s loose oversight of the partnerships was detected by the company’s government-approved privacy monitor in 2013. But it was never revealed to Facebook users, most of whom had not explicitly given the company permission...
The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants
For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in exchange for a steady revenue share of their earnings until it’s paid back plus a...
Their lack of fame is one of the qualities that make them approachable. When they recommend a shampoo or a lotion or a furniture brand on Instagram, their word seems as genuine as advice...
The tech industry’s newest billionaires are a pair of brothers who started a software company in their parents’ basement in Utah. Now Ryan and Jared Smith are selling Qualtrics International Inc. to European giant...
The company added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract...
“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...
French Finance Minister Bruno Le Maire’s efforts to rally his European Union colleagues around a new tax on tech giants fell short, as countries skeptical of the plan doubled down on their opposition, and others, including...
“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...
Here’s an undeniable truth: The gig economy is built on the backs of workers who don’t think about their costs.
“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told...
Silicon Valley technology giants such as Facebook and Google have grown so dominant they may need to be broken up, unless challengers or changes in taste reduce their clout, the inventor of the World...
The back cover of the recently published 2018 Sports Illustrated Swimsuit issue features a model dressed in a white asbestos abatement worker’s suit layered with a hot pink tiger-striped two-piece swimsuit. She’s wearing full...
“Buying all of the goods and shipping all the packages cost about $1000 in total. Buying the same number of YouTube ad views would have cost less than $10. On a CPM basis this...
Amazon reported $2.5 billion in net sales in a category it has previously said contains mostly advertising services sales. The company is poised to become a major advertising platform, creeping up on competitors Google...
Alphabet reports Q3 Google ad business revenue of $28.95B, “other” revenues, like cloud and hardware, of $4.64B, and traffic acquisition costs of $6.58B.
“Jr. Marketing Assistant. Perfect for new grads! Requirements: 3 years of digital marketing experience. Compensation: $12/hour.”
Jeremi Gorman will serve as Snap’s new chief business officer, in charge of global business solutions, global online sales, customer operations and business marketing, CEO Evan Spiegel said in a note to employees Wednesday....
A BuzzFeed News investigation uncovered a sophisticated ad fraud scheme involving more than 125 Android apps and websites, some of which were targeted at kids.
