Tech Consultants Are the New Mad Men
The shift from ads to digital marketing is setting up a fight between ad agencies and tech consultants
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Clearbanc raises $70M to give startups ad money for a rev share
For fast-growing businesses reliably earning sales from their marketing spend, Clearbanc offers funding from $5,000 to $10 million in exchange for a steady revenue share of their earnings until it’s paid back plus a...
The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)
Their lack of fame is one of the qualities that make them approachable. When they recommend a shampoo or a lotion or a furniture brand on Instagram, their word seems as genuine as advice...
How One Family Built an $8 Billion Company in Utah
The tech industry’s newest billionaires are a pair of brothers who started a software company in their parents’ basement in Utah. Now Ryan and Jared Smith are selling Qualtrics International Inc. to European giant...
Yelp craters 30% as advertisers abandon the site
The company added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract...
Ads just work. No matter what you think
“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...
Three European Countries Block Tax on Tech Giants
French Finance Minister Bruno Le Maire’s efforts to rally his European Union colleagues around a new tax on tech giants fell short, as countries skeptical of the plan doubled down on their opposition, and others, including...
How hustle culture took over advertising
“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...
Gig Economy Workers Often Don’t Realize How Much it Costs Them
Here’s an undeniable truth: The gig economy is built on the backs of workers who don’t think about their costs.
WhatsApp Preparing to Put Ads in Status, Confirms VP Chris Daniels
“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told...
“Father of Web” says tech giants may have to be split up
Silicon Valley technology giants such as Facebook and Google have grown so dominant they may need to be broken up, unless challengers or changes in taste reduce their clout, the inventor of the World...
Snickers Ad Spoofs Asbestos in Sports Illustrated Swimsuit Issue
The back cover of the recently published 2018 Sports Illustrated Swimsuit issue features a model dressed in a white asbestos abatement worker’s suit layered with a hot pink tiger-striped two-piece swimsuit. She’s wearing full...
YouTube marketing horror story – Zero sales from 42 free samples sent to influencers
“Buying all of the goods and shipping all the packages cost about $1000 in total. Buying the same number of YouTube ad views would have cost less than $10. On a CPM basis this...
Amazon is on track to generate $10 billion a year from its advertising business
Amazon reported $2.5 billion in net sales in a category it has previously said contains mostly advertising services sales. The company is poised to become a major advertising platform, creeping up on competitors Google...
Alphabet reports Q3 revenue of $33.7B, up 21% YoY, operating income of $8.3B, up from $7.8B YoY, and net income of $9.2B, up from $6.7B YoY
Alphabet reports Q3 Google ad business revenue of $28.95B, “other” revenues, like cloud and hardware, of $4.64B, and traffic acquisition costs of $6.58B.
61% of “Entry-Level” Jobs Require 3+ Years of Experience
“Jr. Marketing Assistant. Perfect for new grads! Requirements: 3 years of digital marketing experience. Compensation: $12/hour.”
Snap poaches new chief business officer from Amazon, where she oversaw ad sales
Jeremi Gorman will serve as Snap’s new chief business officer, in charge of global business solutions, global online sales, customer operations and business marketing, CEO Evan Spiegel said in a note to employees Wednesday....
Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme
A BuzzFeed News investigation uncovered a sophisticated ad fraud scheme involving more than 125 Android apps and websites, some of which were targeted at kids.
