The Blog of ReferDigital. How Marketing Works Now.
The company hopes to emerge from bankruptcy with a new owner and a lighter balance sheet. It secured $50 million from lenders to continue running about 400 Charlotte Russe and Peek Children’s stores, as...
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney...
The 29 apps concealed their malice and were hard for many infected users to uninstall.
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies.
South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger after Naspers...
PublicEmails.com lets you start a blog and publish to it just by sending in an email. No software to install anywhere, no accounts to open, and no set up required. And it’s 100% free.
In the era of fake news, a cottage industry of startups is competing to turn media credibility into a booming business. Do we really want that?
Ad budgets are flowing from Facebook back into TV in the U.K. But the inversion isn’t solely due to how fed up brands are with the social network; it’s also down to the emergence...
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
If you currently run search campaigns on Oath Ad Platforms, your campaigns will keep running on Oath Ad Platforms until March 31, and you should keep them running. You’ll have until mid-March, or as...
The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has...
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
The full list: David’s Bridal Sears Mattress Firm National Stores Gumps Brookstone Rockport Nine West Claire’s The Walking Company Bon-Ton Stores Kiko USA A’gaci
Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.
The agency Speakr set influencers up with brands for lucrative campaigns—and then stiffed them.
Even with location tracking turned off, Facebook uses IP addresses, check-ins, and cities on profiles to approximate user locations for ads and other services.
Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the...
