Twitter Under Fire for ‘Misgendering’ Millions of Users to Advertisers

It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for “cissexism” and “egregious rhetorical violence” against transgender, non-binary, and gender-fluid and gender-nonconforming users. Like many tech companies that cull data about …

Google wants AdWords to track you both on and offline

It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working in advertising. At Google’s Marketing Next conference, the company announced two new tools: Google Attribution and a measurement tool for stores. …

Google AdWords Begins Using Machine Learning to Understand Purchase Intent

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Read the full article here: Google AdWords …

A/B Optimization with Addue: Combining Traffic Splitting And Conversion Tracking

Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept you may already be familiar with. The idea is to figure out which version of a landing page, website, etc. is …

Concatenation: Combining Addue Rules

Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link cloaking and more. For more information, please see the Addue website. Prerequisites: Getting Started: Rules And Rulesets Traffic …

Web retailers turning to brick-and-mortar again as online advertising gets more expensive

From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per ad has more than tripled since the start of 2014, though rates vary widely depending on the type of ad. With …