The Blog of ReferDigital. How Marketing Works Now.
Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold...
More than 80 employees were allegedly laid off, and hundreds of thousands of dollars are still missing after Defy Media collapsed.
Today, San Francisco-based Firefly announces it is officially launching its car-based outdoor advertising platform out of beta… Over the last year, the company said it has executed over 50 advertising campaigns and racked up...
From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300×250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending....
Google said an internal investigation found that CM File Manager and the Kika Keyboard contain code used to execute ad fraud techniques known as click injection and/or click flooding.
The little boy, whose last name and city of residence within the US haven’t been made public to protect his privacy, began creating the videos in 2015. His most-watched video, which sees Ryan opening...
The Federal Trade Commission has held that 1-800 Contacts, the nation’s largest online retailer of contact lenses, unlawfully entered into a web of anticompetitive agreements with rival online contact lens sellers.
In one of the schemes, prosecutors said, the defendants accessed more than 1.7 million computers belonging to ordinary individuals and businesses in the U.S. and elsewhere by using a global “botnet,” a network of...
“It often does not feel like human beings over there,” said Barnett, who was careful to lay blame on the structure in which employees on the Amazon retail team are forced to operate, and...
To sum up: working with established podcasts feels a little more “pay‐to‐play”. Or to put it admittedly crudely, kind of like an audible version of Google Adwords. Working with smaller podcasts, on the other...
Amazon says it is phasing out sponsored product ads on baby registries, which attach a small “sponsored” label, after some users found them deceptive
Amazon.com Inc. handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online...
Black Friday may be over, but the deals are still going strong. That’s right, it’s Cyber Monday, and that means even more chances to save on your holiday shopping. So if you missed out on...
Social media network LinkedIn processed the email addresses of 18 million non-members and targeted them with advertising on Facebook without permission, an audit by the EU Data Protection Commissioner has found.
Lotti recalls the investor saying that if she wanted Lashify to succeed, quality didn’t matter, nor did customer satisfaction—only influencers. And they didn’t come cheap. She was told to expect to shell out $50,000...
The technology, which companies and agencies use to buy Facebook ads, was down for some major users earlier in the day on Tuesday, according to a media buyer and another person familiar with the...
Rachel Taton … began posting to an account called @BestScenes five years ago. By 2014, it had grown to become one of the largest meme pages on Instagram. Two years ago, she lost it...
Last month, YouTube quietly began showing ad-supported movies for the first time, giving viewers access to Hollywood titles including “The Terminator” and “Legally Blonde” for free.
Update: Microsoft’s head of communications claimed on Twitter that ads on the Mail app were “never intended” to be tested broadly and that the company is disabling the ads on the app.
LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year.
