EU scrutinizes tech giants’ online advertising profits
Online ads are already a focus for several smaller antitrust agencies in Europe, often prompted by complaints from media companies as advertising spend shifts to the web.
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
The annual PornHub year in review tells us what we’re really looking at online
PornHub, a popular site that features people in various stages of undress, saw 33.5 billion visits in 2018. There are currently 7.53 billion people on Earth.
Verizon Takes $4.6B Loss on Online Advertising
The wireless company spent more than $4 billion to buy AOL and nearly $5 billion to buy Yahoo as part of an effort to compete with Facebook and Google in a growing market for...
Facebook relaunches search ads to offset slowing revenue
Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013.
How Uber will become an ad company, starting with Eats Pool
Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold...
Youtube Creators Blindsided By Major Network’s Collapse
More than 80 employees were allegedly laid off, and hundreds of thousands of dollars are still missing after Defy Media collapsed.
Firefly Nets $21.5 Million Seed Round To Boost Ride-Hail Driver Revenues With On-Car Ads
Today, San Francisco-based Firefly announces it is officially launching its car-based outdoor advertising platform out of beta… Over the last year, the company said it has executed over 50 advertising campaigns and racked up...
Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’
From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300×250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending....
Google Removed Two Popular Cheetah Mobile And Kika Tech Apps After An Investigation Sparked By BuzzFeed News
Google said an internal investigation found that CM File Manager and the Kika Keyboard contain code used to execute ad fraud techniques known as click injection and/or click flooding.
SEVEN-year-old boy earns a phenomenal $22 MILLION in just one year by reviewing toys on his YouTube channel
The little boy, whose last name and city of residence within the US haven’t been made public to protect his privacy, began creating the videos in 2015. His most-watched video, which sees Ryan opening...
FTC Commissioners Find that 1-800 Contacts Unlawfully Harmed Competition in Online Search Advertising Auctions
The Federal Trade Commission has held that 1-800 Contacts, the nation’s largest online retailer of contact lenses, unlawfully entered into a web of anticompetitive agreements with rival online contact lens sellers.
US charges 8 in online advertising fraud scheme
In one of the schemes, prosecutors said, the defendants accessed more than 1.7 million computers belonging to ordinary individuals and businesses in the U.S. and elsewhere by using a global “botnet,” a network of...
An Amazon revolt could be brewing as the tech giant exerts more control over brands
“It often does not feel like human beings over there,” said Barnett, who was careful to lay blame on the structure in which employees on the Amazon retail team are forced to operate, and...
Podcast Advertising: $51,975 Spent. Here’s What We Learned
To sum up: working with established podcasts feels a little more “pay‐to‐play”. Or to put it admittedly crudely, kind of like an audible version of Google Adwords. Working with smaller podcasts, on the other...
Amazon says it is phasing out sponsored product ads on baby registries
Amazon says it is phasing out sponsored product ads on baby registries, which attach a small “sponsored” label, after some users found them deceptive
Amazon, With Little Fanfare, Emerges as an Advertising Giant
Amazon.com Inc. handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online...
Cyber Monday 2018: the best tech deals
Black Friday may be over, but the deals are still going strong. That’s right, it’s Cyber Monday, and that means even more chances to save on your holiday shopping. So if you missed out on...
LinkedIn used 18 million email addresses of non-users for targeted advertising on Facebook without their permission
Social media network LinkedIn processed the email addresses of 18 million non-members and targeted them with advertising on Facebook without permission, an audit by the EU Data Protection Commissioner has found.
The wild world of influencer marketing on Instagram, where users apparently still view influencers as unbiased…
Lotti recalls the investor saying that if she wanted Lashify to succeed, quality didn’t matter, nor did customer satisfaction—only influencers. And they didn’t come cheap. She was told to expect to shell out $50,000...
Facebook’s Ads System Suffers Glitch Days Before Black Friday
The technology, which companies and agencies use to buy Facebook ads, was down for some major users earlier in the day on Tuesday, according to a media buyer and another person familiar with the...
