Mary Meeker’s 2017 Internet Trends Report
If you have the time to go through the entire ginormous dataset of 355 slides, Mary Meeker’s annual survey of the state of the Internet is always an interesting read… Main takeaways this year:...
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Twitter Under Fire for ‘Misgendering’ Millions of Users to Advertisers
It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for...
Google wants AdWords to track you both on and offline
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working...
As Americans hit the road, online traffic hits the skids
With more Americans than ever hitting the road this year (gas prices and a generally healthy economy might have something to do with it), expect online traffic and sales to slow down across most...
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand...
Did That Ad Work? Google Debuts New AI-Driven Ad Attribution Service
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to...
Google and Facebook Account For Nearly All Growth in Digital Ads
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...
A/B Optimization with Addue: Combining Traffic Splitting And Conversion Tracking
Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept...
Concatenation: Combining Addue Rules
Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other...
Structuring Newsfeed Ads on Facebook
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...
Web retailers turning to brick-and-mortar again as online advertising gets more expensive
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per...
Link Cloaking using Addue: Protecting the source of your traffic
Prerequisites: Getting Started: Rules And Rulesets Link cloaking refers to the practice of hiding your referer data from the destination website it’s being sent to. Normally the server handling the destination website has access...
Sweet spot for real estate education products seems to be Generation X
According to Rich Dad Poor Dad Education’s latest Facebook campaign, it seems that Gen X is the way to go if you want to sell real estate education products like seminars and workshops: Generation...
Conversion Tracking using Addue: Find out where your conversions are coming from
Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine...
Traffic Splitting: Splitting Traffic amongst multiple landing pages using Addue
In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP –...
Can an online marketing campaign onslaught save Juicero?
If you follow the news out of Silicon Valley, you’ve probably heard of Juicero, the juicing machine that apparently costs you several hundred dollars to do to a pack of juice what you can...
Traffic Routing on Addue #2: Routing website traffic by referer, user agent, or language
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Traffic Routing on Addue #1: Routing website traffic by geography (country) based on IP address lookup
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Getting Started with Addue: Rules And Rulesets
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Buying direct from China – a threat to US retail
As if US retail wasn’t in trouble enough with the growing shift toward ecommerce, it’s also under threat from the advent of cheap international shipping, particularly the ePacket arrangement with China. Indeed this arrangement...
