The Blog of ReferDigital. How Marketing Works Now.
Who said you can’t get creative with even the most mundane of products? In the news today, a successful marketing campaign by Nutella hazelnut spread in Italy which employed an algorithm controlling the label...
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...
We came across an interesting take on Pinterest today from Inc Magazine. They’re in the news lately after having raised $150m at an eye-popping $12B valuation but there are some concerns on the horizon,...
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready...
Interesting article out today from NN Group: https://www.nngroup.com/articles/most-hated-advertising-techniques/ “Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.”...
Not exactly sure how they’re coming up with these numbers but here are some estimates on the Instagram earning powers of various celebrities: http://www.harpersbazaar.co.uk/culture/culture-news/news/a40836/beyonce-instagram-social-media-value/ “A single post from Beyoncé brings in a staggering $1...
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers...
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...
If you have the time to go through the entire ginormous dataset of 355 slides, Mary Meeker’s annual survey of the state of the Internet is always an interesting read… Main takeaways this year:...
It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for...
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working...
With more Americans than ever hitting the road this year (gas prices and a generally healthy economy might have something to do with it), expect online traffic and sales to slow down across most...
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand...
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to...
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...
Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept...
Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other...
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per...
Prerequisites: Getting Started: Rules And Rulesets Link cloaking refers to the practice of hiding your referer data from the destination website it’s being sent to. Normally the server handling the destination website has access...
