Structuring Newsfeed Ads on Facebook
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Web retailers turning to brick-and-mortar again as online advertising gets more expensive
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per...
Link Cloaking using Addue: Protecting the source of your traffic
Prerequisites: Getting Started: Rules And Rulesets Link cloaking refers to the practice of hiding your referer data from the destination website it’s being sent to. Normally the server handling the destination website has access...
Sweet spot for real estate education products seems to be Generation X
According to Rich Dad Poor Dad Education’s latest Facebook campaign, it seems that Gen X is the way to go if you want to sell real estate education products like seminars and workshops: Generation...
Conversion Tracking using Addue: Find out where your conversions are coming from
Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine...
Traffic Splitting: Splitting Traffic amongst multiple landing pages using Addue
In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP –...
Can an online marketing campaign onslaught save Juicero?
If you follow the news out of Silicon Valley, you’ve probably heard of Juicero, the juicing machine that apparently costs you several hundred dollars to do to a pack of juice what you can...
Traffic Routing on Addue #2: Routing website traffic by referer, user agent, or language
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Traffic Routing on Addue #1: Routing website traffic by geography (country) based on IP address lookup
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Getting Started with Addue: Rules And Rulesets
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Buying direct from China – a threat to US retail
As if US retail wasn’t in trouble enough with the growing shift toward ecommerce, it’s also under threat from the advent of cheap international shipping, particularly the ePacket arrangement with China. Indeed this arrangement...
