The Blog of ReferDigital. How Marketing Works Now.
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers...
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...
If you have the time to go through the entire ginormous dataset of 355 slides, Mary Meeker’s annual survey of the state of the Internet is always an interesting read… Main takeaways this year:...
It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for...
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working...
With more Americans than ever hitting the road this year (gas prices and a generally healthy economy might have something to do with it), expect online traffic and sales to slow down across most...
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand...
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to...
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...
Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept...
Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other...
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per...
Prerequisites: Getting Started: Rules And Rulesets Link cloaking refers to the practice of hiding your referer data from the destination website it’s being sent to. Normally the server handling the destination website has access...
According to Rich Dad Poor Dad Education’s latest Facebook campaign, it seems that Gen X is the way to go if you want to sell real estate education products like seminars and workshops: Generation...
Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine...
In Getting Started: Rules And Rulesets we went over the basics of traffic splitting rules (Addue code SP). We’ll look at them in more detail in this tutorial. Insert a new rule, choosing the SP –...
If you follow the news out of Silicon Valley, you’ve probably heard of Juicero, the juicing machine that apparently costs you several hundred dollars to do to a pack of juice what you can...
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
Note: This post is an introductory tutorial to Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other browser data, link...
