The Digital Advertising Duopoly
Most of us know that Facebook and Google are the two big daddies when it comes to share of advertising dollars, but how big exactly are we talking? Some facts and figures here: The...
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
Side Project Marketing is the New King
If blogging takes ages and ads don’t work, is there an alternative that doesn’t cost money or annoy people? An alternative that brings quick traction and results? The answer is YES. Indeed, this alternative has been bringing millions of website...
33 Highly Effective Ad Headlines
Advertisers usually test different ads and then let the top performing ones run the longest. No one runs ineffective ads for a long time! Note: The 33 headlines were scoured from display campaigns in the...
Perhaps You Already Knew – Amazon Takes Over The World
If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding...
AdAge: Ideas to Reach More Site Visitors
SEO is dead is common wisdom now… even your grandma probably knows that. So what’s alive then? Well, hopefully, your grandma. But besides that, AdAge today looks at other things to try than spending...
This comes as no surprise to us: Juicero has ran out of juice
It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to...
Public Service Reminder: Not all ads on social media are advertising real products
Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that...
Google removes search ads for PetMed
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some...
Does Yahoo! Gemini Conversion Tracking actually work?
We’d be interested in hearing from anyone who got conversion tracking as offered in Yahoo!’s self-serve Gemini platform to actually work. Our tests indicate it might have some issues. To be clear, we’ve tried...
This is why conversion tracking is really important – P&G decides to stop wasting $100m on “largely ineffective” digital ads
We never cease to be amazed by how marketing departments in the Fortune 500 burn through their money. You know, online there is such a thing as conversion tracking using tools like Addue which...
Is Facebook Beating Twitter? Ask the Bots
The social networks need a credible mechanism to verify user numbers. Judging from reported growth in user numbers, one could conclude that Facebook is beating Twitter in the battle of social networks. Problem is, it’s hard to...
Google Sees Ad Growth but Earns Less for Each Click — WSJ
Google parent Alphabet Inc. said its advertising business continued to hum, but its fastest-growing segments — mobile and YouTube advertising — are less lucrative than desktop ads. Alphabet said clicks on its ads surged...
Your Facebook Messenger app is about to be filled with ads
After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function. Facebook said on Tuesday that it was testing...
AdWords Introduces Editor Version 12
It has been almost three years, but Google (NASDAQ:GOOGL) has finally released Version 12 of the Adwords Editor. Number 12 will, according to the company, simplify the management of your campaigns with new rules...
Google will stop scanning Gmail emails to target users with advertising
Google just announced that they are going to stop contextually targeting consumers based on the content of their emails within Gmail. Users of G Suite have already experienced this change and all other consumer...
Amazon’s Ultimate Goal: Taking a cut of ALL economic activity.
It started as an online bookseller and many thought it would never go beyond that. After all, being able to buy almost any book ever published, online, is already quite a feat. But Amazon’s...
An algorithm can now customize your hazelnut spread jar
Who said you can’t get creative with even the most mundane of products? In the news today, a successful marketing campaign by Nutella hazelnut spread in Italy which employed an algorithm controlling the label...
Verizon & AOL vs Facebook & Google?
Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it...
Why Pinterest’s Growth Has Stalled
We came across an interesting take on Pinterest today from Inc Magazine. They’re in the news lately after having raised $150m at an eye-popping $12B valuation but there are some concerns on the horizon,...
CPMs and CPCs rise for advertisers on Facebook
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready...
