Why Pinterest’s Growth Has Stalled
We came across an interesting take on Pinterest today from Inc Magazine. They’re in the news lately after having raised $150m at an eye-popping $12B valuation but there are some concerns on the horizon,...
Tracking Talk The Blog of ReferDigital. How Marketing Works Now.
CPMs and CPCs rise for advertisers on Facebook
Well, as rather big Facebook ad spenders, we’re definitely seeing this ourselves… prices seem to have risen dramatically across the board with no end in sight. The culprit seems to be big brands ready...
Online Advertising Techniques Users Really Don’t Like
Interesting article out today from NN Group: https://www.nngroup.com/articles/most-hated-advertising-techniques/ “Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.”...
A single Instagram post from Beyoncé apparently brings in a cool $1 million
Not exactly sure how they’re coming up with these numbers but here are some estimates on the Instagram earning powers of various celebrities: http://www.harpersbazaar.co.uk/culture/culture-news/news/a40836/beyonce-instagram-social-media-value/ “A single post from Beyoncé brings in a staggering $1...
Amazon’s ad business may be nearing a ‘tipping point’
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers...
How Big Is Amazon’s Ad Business?
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising...
Mary Meeker’s 2017 Internet Trends Report
If you have the time to go through the entire ginormous dataset of 355 slides, Mary Meeker’s annual survey of the state of the Internet is always an interesting read… Main takeaways this year:...
Twitter Under Fire for ‘Misgendering’ Millions of Users to Advertisers
It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for...
Google wants AdWords to track you both on and offline
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working...
As Americans hit the road, online traffic hits the skids
With more Americans than ever hitting the road this year (gas prices and a generally healthy economy might have something to do with it), expect online traffic and sales to slow down across most...
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand...
Did That Ad Work? Google Debuts New AI-Driven Ad Attribution Service
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work? Today, Google is aiming to help companies find that blessed vessel with a new service set to...
Google and Facebook Account For Nearly All Growth in Digital Ads
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news—at least for those...
A/B Optimization with Addue: Combining Traffic Splitting And Conversion Tracking
Prerequisites: Getting Started: Rules And Rulesets Traffic Splitting: Split Traffic amongst multiple landing pages Conversion Tracking: Find out where your conversions are coming from Concatenation: Combining Addue Rules A/B Optimization is a useful concept...
Concatenation: Combining Addue Rules
Note: This post is one of a series of tutorial on Addue (https://Addue.com). Addue is an all-in-one marketing toolkit featuring tools such as conversion tracking, A/B split testing, traffic routing by geography and other...
Structuring Newsfeed Ads on Facebook
Here’s a good example of what a good use of the various pieces of a Facebook newsfeed conversion ad looks like: Notice the following: Text description at top of the ad introduces the service...
Web retailers turning to brick-and-mortar again as online advertising gets more expensive
From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per...
Link Cloaking using Addue: Protecting the source of your traffic
Prerequisites: Getting Started: Rules And Rulesets Link cloaking refers to the practice of hiding your referer data from the destination website it’s being sent to. Normally the server handling the destination website has access...
Sweet spot for real estate education products seems to be Generation X
According to Rich Dad Poor Dad Education’s latest Facebook campaign, it seems that Gen X is the way to go if you want to sell real estate education products like seminars and workshops: Generation...
Conversion Tracking using Addue: Find out where your conversions are coming from
Prerequisites: Getting Started: Rules And Rulesets In this tutorial we look at another kind of link you can generate on Addue – conversion tracking links (addue code TR). Conversion tracking links are used to determine...
