Online Advertising Techniques Users Really Don’t Like

Interesting article out today from NN Group:

https://www.nngroup.com/articles/most-hated-advertising-techniques/

“Summary: Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.”

And here’s an excerpt comment we liked most from a Reddit discussion on this article:

“At the end of the day, ads should:

• Be relevant to the user
• Make the user actually interested and want to click the ad
• Not deceive the user
• Not disrupt or distract from primary content
• Maximize profits for the site runner (via ad revenue), the advertising company (via successful marketing), and the user (via receiving services for free and potentially purchasing a beneficial product advertised to them)

Everyone can win if advertising is done correctly.”