Tag Archives: facebook

Public Service Reminder: Not all ads on social media are advertising real products

Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …

Verizon & AOL vs Facebook & Google?

Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …

Web retailers turning to brick-and-mortar again as online advertising gets more expensive

From an article in today’s Wall Street Journal: “…as more e-retailers have entered the space and fought for ads directed at similar customers, rates have jumped. Facebook has reported that its average price per ad has more than tripled since the start of 2014, though rates vary widely depending on the type of ad. With …