Social Media

This comes as no surprise to us: Juicero has ran out of juice

It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense. Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video …

Public Service Reminder: Not all ads on social media are advertising real products

Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …

Verizon & AOL vs Facebook & Google?

Well, this piece seems to think that the Verizon and AOL combination might someday be a viable competitor to Facebook and Google which between them currently dominate online advertising: http://www.businessinsider.com/verizon-aol-ad-tech-potential-2017-6 Of course if it were possible to get anywhere close to a respectably comparable third place, that $4.4B for AOL would start to look like …

A single Instagram post from Beyoncé apparently brings in a cool $1 million

Not exactly sure how they’re coming up with these numbers but here are some estimates on the Instagram earning powers of various celebrities: http://www.harpersbazaar.co.uk/culture/culture-news/news/a40836/beyonce-instagram-social-media-value/ “A single post from Beyoncé brings in a staggering $1 million (about £800,000). Compare this to the most-followed person on Instagram, Selena Gomez, who comes in second place with $750,000 (about …

Twitter Under Fire for ‘Misgendering’ Millions of Users to Advertisers

It’s no secret that companies scrutinize their customers’ online habits, drawing inferences for targeted advertising. Last week, Twitter announced a new transparency tool seeking to demystify the process—and promptly found itself under fire for “cissexism” and “egregious rhetorical violence” against transgender, non-binary, and gender-fluid and gender-nonconforming users. Like many tech companies that cull data about …