Tracking Talk

Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

Watch out for unsavory players in the online advertising business

If you’re going to go with an online advertising partner, you probably want to make double-sure you’re going a best-of-breed ethical player before handing over your hard-earned dollars. Apparently Progressive (the insurance company which keeps bombarding us with those annoying Flo commercials) failed to do so – they feature prominently as a sucker in this …

Fake It Until You Make It: Walmart Whistle-Blower Claims Cheating in Race With Amazon

From an article on Bloomberg today:   In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …

Publishers Bought Millions of Website Visits They Found Out Were Fraudulent

“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …