Tracking Talk

Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

Tracking Talk (TrackingTalk.com) is a blog dedicated to the art and science of performance marketing. Our parent company is Traffikoo, an online marketing company and ad agency founded in 2005. Traffikoo advertises for clients worldwide, and offers the ReferDigital suite of online selling tools and affiliate/dropship network, as well as marketing SaaS tools such as Addue, an all-in-one online marketing toolkit, and 123ORM.com, a reputation management tool.

Publishers Bought Millions of Website Visits They Found Out Were Fraudulent

“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.” Read the full article here: https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they Interesting discussion about it on Hacker News here: https://news.ycombinator.com/item?id=16018962 Remember children, …

Perhaps You Already Knew – Amazon Takes Over The World

If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding market position when it comes to search functions… 90% share in the category in Europe … in the US [it’s] 64%. …

This comes as no surprise to us: Juicero has ran out of juice

It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense. Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video …