Publishers Bought Millions of Website Visits They Found Out Were Fraudulent

“An estimated $16 billion will be lost to ad fraud this year, and a significant portion of that will go to criminals who use bots and other nefarious means to siphon money out of the digital ad ecosystem.”

Read the full article here:

https://www.buzzfeed.com/craigsilverman/these-publishers-bought-millions-of-website-visits-they

Interesting discussion about it on Hacker News here:

https://news.ycombinator.com/item?id=16018962

Remember children, performance advertising is the way to go! Pay for conversions, NOT impressions. Reputable publishers won’t have a problem with it…

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