SEO is dead is common wisdom now… even your grandma probably knows that. So what’s alive then? Well, hopefully, your grandma. But besides that, AdAge today looks at other things to try than spending your dollars on so-called “SEO Experts” (hint: NOT a good idea in most cases. If they really knew how to game search engine results, it’s far more likely they’d be millionaires from promoting their own products or products they’re affiliated with, rather than selling their time!).
Read the full article here: http://adage.com/article/digitalnext/4-experiments-drive-visitors-site/310315/?ito=792