It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense.
Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video makes for rather amusing watching at this point)
And a lively discussion on Hacker News here:
There go $120m in venture capital investment, including money from the likes of Google’s VC arm and Kleiner Perkins. What exactly was going through the minds of investors at those storied establishments that thought this was a good deal? We might never know.