Month: August 2017

Public Service Reminder: Not all ads on social media are advertising real products

Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …

Google removes search ads for PetMed

Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884 A subscription is required for access to the WSJ article but the gist of the matter is that some Wall Street type who doesn’t seem to understand Google’s Adwords algorithms, particularly the way broad and expanded matching work, is accusing …

Does Yahoo! Gemini Conversion Tracking actually work?

We’d be interested in hearing from anyone who got conversion tracking as offered in Yahoo!’s self-serve Gemini platform to actually work. Our tests indicate it might have some issues. To be clear, we’ve tried both the script-based and pixel-based options Gemini offers. Unlike other mainstream advertising platforms, notably Google Adwords, Bing Ads, and Facebook, Yahoo! …