How Big Is Amazon’s Ad Business?
Amazon doesn’t reveal much about its advertising business. It buries its advertising sales in its Other category, under which it also reports incomes from co-branded credit card agreements. In any case, only certain advertising services sales are included in the Other category, making the picture even murkier.
So how big is Amazon’s ad business? It certainly isn’t as significant as the ad businesses of Facebook or Alphabet’s Google, but it’s respectable. On top of that, it’s growing at a decent pace, according to researchers.
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