Google removes search ads for PetMed
Something interesting in the search-marketing world in today’s news: https://seekingalpha.com/news/3291623-google-removes-search-ads-petmeds-tramadol-bargain-hunters-move-stock-3-percent
Fuller report in the WSJ here: https://www.wsj.com/articles/petmed-asks-google-to-remove-tramadol-ads-from-search-results-1503603884
A subscription is required for access to the WSJ article but the gist of the matter is that some Wall Street type who doesn’t seem to understand Google’s Adwords algorithms, particularly the way broad and expanded matching work, is accusing PetMed of intentionally targeting (human) drug addicts with its pet pain medication ads, since the latter keep showing up on searches which are more likely to be typed in by a human looking for a high than a pet-owner looking to relieve Fido’s pain.
Apparently the Wall Street fellow saw this as a reason to short PetMed’s stock. There’s always some money-making twist somewhere when this kind of person gets involved. Well, he or she or they better have made his or her or their money quickly – after a little dip over the last few days, the stock has fully recovered its losses and seems headed strongly upwards at the time of writing… perhaps anyone caught shorting it at this point might indeed want to start searching for some kind of pain medications.
ps. In case you were wondering, the cat in the picture is known as an odd-eyed cat. And we bet you didn’t know that in such odd-eyed cats, one eye is always blue. https://en.wikipedia.org/wiki/Odd-eyed_cat
