Does Yahoo! Gemini Conversion Tracking actually work?

We’d be interested in hearing from anyone who got conversion tracking as offered in Yahoo!’s self-serve Gemini platform to actually work. Our tests indicate it might have some issues.

To be clear, we’ve tried both the script-based and pixel-based options Gemini offers. Unlike other mainstream advertising platforms, notably Google Adwords, Bing Ads, and Facebook, Yahoo! offers both a Javascript code snippet as well as a conventional tracking pixel, neither of which actually appears to function. After implementing both, we keep getting the following:

“We have not received a meaningful amount of conversion data from you. Please confirm the Dot pixel is placed on all your webpages and check whether the conversion rule is set up correctly.”

Well, it so turns out that the test pages in questions were pages known to be sending several conversions a day, so something clearly wasn’t right. Even if Gemini’s traffic itself wasn’t converting, the tracking script/pixel should have picked up on the non-Gemini conversions going on.

Lack of functionality seems to be rather conclusively confirmed when we implemented our own conversion tracking solution, Addue, which immediately picked up on all the conversions Gemini was indeed driving, but not reporting.

So there you go? Is there anything unique to Gemini which needs to be done to get it’s conversion tracking implementations to work right? If so, we’d be curious to know! Drop us a line…