Did That Ad Work? Google Debuts New AI-Driven Ad Attribution Service
If there’s a Holy Grail of marketing, it’s an answer to this basic question: Did that ad work?
Today, Google is aiming to help companies find that blessed vessel with a new service set to debut today at its annual Marketing Next conference in San Francisco. Google Attribution aims to provide a better way to track the results of marketing across devices from personal computers to smartphones and across channels from search to store visits.
Read the full article here: Did That Ad Work? Google Debuts New AI-Driven Ad Attribution Service
