Category: Uncategorized

Yelp craters 30% as advertisers abandon the site

The company added zero net new advertising customers during the quarter. Yelp earlier this year switched from long-term advertising contracts in local markets to more flexible, nonterm contracts. That change resulted in significant contract...

Ads just work. No matter what you think

“The thing is, recent advances in psychology, social science & cognitive research have demonstrated that humans’ decisions are far less conscious that we thought they were. There is increasing experimental evidence for the effectiveness...

How hustle culture took over advertising

“It’s this underlying tone at work that hustle is good and struggle is good,” said Olly Rzysko, a consultant who recently quit the industry after 13 years, most recently heading digital at Primark. “I’ve...