The Blog of ReferDigital. How Marketing Works Now.
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies.
South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger after Naspers...
PublicEmails.com lets you start a blog and publish to it just by sending in an email. No software to install anywhere, no accounts to open, and no set up required. And it’s 100% free.
In the era of fake news, a cottage industry of startups is competing to turn media credibility into a booming business. Do we really want that?
Ad budgets are flowing from Facebook back into TV in the U.K. But the inversion isn’t solely due to how fed up brands are with the social network; it’s also down to the emergence...
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
If you currently run search campaigns on Oath Ad Platforms, your campaigns will keep running on Oath Ad Platforms until March 31, and you should keep them running. You’ll have until mid-March, or as...
The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has...
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
The full list: David’s Bridal Sears Mattress Firm National Stores Gumps Brookstone Rockport Nine West Claire’s The Walking Company Bon-Ton Stores Kiko USA A’gaci
Stores like Books Are Magic and the Last Bookstore are benefiting from love on #bookstagram.
The agency Speakr set influencers up with brands for lucrative campaigns—and then stiffed them.
Even with location tracking turned off, Facebook uses IP addresses, check-ins, and cities on profiles to approximate user locations for ads and other services.
Sellers are more worried about a case being opened on Amazon than in actual court, says Dave Bryant, an Amazon seller and blogger. Amazon’s judgment is swifter and less predictable, and now that the...
Facebook has 294 million users in India as of October, says data site Statista, while its messaging platform WhatsApp in February said it had 200 million users in the country, making it the largest...
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated...
The companies are looking to events, sponsorships and other ways to connect with customers… “So you can’t advertise on Facebook or Google – it’s not the end of the world,” said Wirth. “There are...
