US Digital Ad Spending Will Surpass Traditional in 2019
Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.
Category: Articles We’re Reading
The CEO of Drift on Why SaaS Companies Can’t Win on Features, and Must Win on Brand
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to win, you need to win...
Scout24 Gets $5.5 Billion Boost to Rival Axel Springer, EBay
Hellman & Friedman and Blackstone Group agree to pay €46 per share for Scout24, valuing the Germany-based online classifieds company at €4.9B
Why People Still Don’t Buy Groceries Online
We shop online for almost everything. Why not food? Twenty-two percent of apparel sales and 30 percent of computer and electronics sales happen online today, but the same can be said for only 3...
Amazon Gets Some Blame in Ad Industry’s 24-Hour, $5 Billion Rout
Mirabaud analyst Neil Campling said consumer goods companies can have as many as 25 ad agencies working for them and that looks inefficient.
Facebook will reveal who uploaded your contact info for ad targeting
Facebook will start to show when your contact info was uploaded, if it was by the brand or one of their agency/developer partners and when access was shared between partners.
Charlotte Russe files for bankruptcy and will close nearly 100 stores
The company hopes to emerge from bankruptcy with a new owner and a lighter balance sheet. It secured $50 million from lenders to continue running about 400 Charlotte Russe and Peek Children’s stores, as...
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney...
Google Play apps with >4.3 million downloads stole pics and pushed porn ads
The 29 apps concealed their malice and were hard for many infected users to uninstall.
Reddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews From Agencies
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies.
Naspers takes full control of Russian classifieds site Avito in $1.16B deal
South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger after Naspers...
This is the simplest blogging platform out there now
PublicEmails.com lets you start a blog and publish to it just by sending in an email. No software to install anywhere, no accounts to open, and no set up required. And it’s 100% free.
Just Trust Us
In the era of fake news, a cottage industry of startups is competing to turn media credibility into a booming business. Do we really want that?
Thanks to addressable TV, budgets are starting to move away from Facebook
Ad budgets are flowing from Facebook back into TV in the U.K. But the inversion isn’t solely due to how fed up brands are with the social network; it’s also down to the emergence...
Facebook employees busted leaving 5-star reviews for Portal on Amazon
Just another reminder that you can’t really trust reviews on Amazon. The system is gamed and many of them are incentivized.
Yahoo Gemini (Oath) coming back to Bing Ads in March
If you currently run search campaigns on Oath Ad Platforms, your campaigns will keep running on Oath Ad Platforms until March 31, and you should keep them running. You’ll have until mid-March, or as...
After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue
The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has...
Take with a grain of salt: The Theory of Peak Advertising and The Future of the Web
A rather dubious (in our opinion) article from 2013… 6 years later, the industry is still growing strongly.
Amazon comes for Facebook’s ad money – Cowen
Amazon (NASDAQ:AMZN) could have 12% of total US ad spending by 2020, roughly double its current share, according to a new Cowen survey via Recode.
Amazon’s new ad strategy: Free samples based on what it knows about you
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy.
