Ecommerce

Internet Sales Tax – Federal Legislation Introduced

According to an email sent out to ebay Main Street members today: Last Friday, federal legislation was introduced that attempts to address the uncertainty caused by the Supreme Court ruling. Led by Representatives Jim Sensenbrenner, Anna Eshoo, Zoe Lofgren and Jeff Duncan, this bipartisan solution aims to provide a clear and sensible framework for collecting …

Fake It Until You Make It: Walmart Whistle-Blower Claims Cheating in Race With Amazon

From an article on Bloomberg today:   In its race to catch Amazon.com Inc. in online retailing, Walmart Inc. issued misleading e-commerce results and fired an executive who complained the company was breaking the law, according to a whistle-blower lawsuit. Walmart shares fell as much as 2 percent. Tri Huynh, a former director of business development at Walmart, claims he was …

Perhaps You Already Knew – Amazon Takes Over The World

If you don’t have a WSJ subscription, the article in today’s Review section about Amazon might be worth taking it out for: https://www.wsj.com/articles/amazon-takes-over-the-world-1506104228 One choice quote from the article: “Google seems to have a commanding market position when it comes to search functions… 90% share in the category in Europe … in the US [it’s] 64%. …

This comes as no surprise to us: Juicero has ran out of juice

It’s official – and long overdue… Juicero is shutting its doors and accepting the inevitable hand of fate. We covered them earlier on this blog when we discussed their Facebook ad campaign. Goes to show you… slick advertising is not going to save you if your product just doesn’t make sense. Full article here: http://fortune.com/2017/09/01/juicero-is-shutting-down/ (that video …

Public Service Reminder: Not all ads on social media are advertising real products

Anything crowdfunded online, i.e. bearing a “Preorder” buy button, should make you proceed with extreme caution – although some great products have indeed been started that way, there are now dozens of stories of products that collected fairly sizeable sums of money in advance and never saw the light of day – with that money disappearing into …

This is why conversion tracking is really important – P&G decides to stop wasting $100m on “largely ineffective” digital ads

We never cease to be amazed by how marketing departments in the Fortune 500 burn through their money. You know, online there is such a thing as conversion tracking using tools like Addue which can be set up in minutes and used to track pretty much anything worth spending advertising dollars for. (Hint: if you …