As Americans hit the road, online traffic hits the skids
With more Americans than ever hitting the road this year (gas prices and a generally healthy economy might have something to do with it), expect online traffic and sales to slow down across most sectors this long weekend. We’re seeing it with many of the sites we manage, with the start of the slowdown corresponding to Friday afternoon across US timezones. For all the promise of mobile, it remains harder to order if you’re on the road, and you’re probably not in the mood for doing serious comparison shopping if you’ve arrived at the beach either…
Most of us ecommerce merchants and advertisers will be looking forward to Monday when people flock back into the office and fire up their web browsers again…
