Amazon’s Ultimate Goal: Taking a cut of ALL economic activity.
It started as an online bookseller and many thought it would never go beyond that. After all, being able to buy almost any book ever published, online, is already quite a feat. But Amazon’s ambitions turned out to run far deeper, and what we are witnessing now with the stunning Whole Foods acquisition is probably just a sampler of what’s to come. Not the end, to paraphrase a great man, not even the beginning of the end, but perhaps the end of the beginning.
Some deeper thoughts on this from Stratechery today: