Amazon’s ad business may be nearing a ‘tipping point’
It’s still relatively early in Amazon’s advertising evolution. The company has quietly come on in recent years as a digital advertising contender, building out ad tech for publishers while helping marketers target their customers with ads using the e-commerce giant’s robust data pool. Over the past 18 months or so, Amazon focused in on search advertising, Google’s core money-printing machine.
Michael Duda, a managing partner at the agency and investment firm Bullish, said his team recently recommended pulling ad spending from Facebook and Google to ramp up activity with Amazon — and saw sales jump by roughly 10%.
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